The ASUS Republic of Gamers (ROG) branding has been highly successful when it comes to truly building a sub-brand that targets gamers. Be it motherboards, graphics cards, notebooks or routers, anything labelled ROG is consistently looked upon as gaming-grade. And anything ‘gaming-grade’ is essentially high-performance. And with 34% of your votes, ASUS is once again the Readers’ Choice Best Gaming Monitor Brand. Now, you’ll see Prism+ in second place with 16%, and while their proposition with monitors is the same with TVs, they aren’t exactly a big threat to ASUS at this point, which is different from how our readers voted in the Best TV Brand category. We think this is because unlike TVs, which are more universal devices where affordability trumps performance for general consumers, gamers want the best gear and are willing to pay for it, like the ROG Swift PG259QN for example, a 360Hz refresh rate G-Sync gaming monitor. Essentially, what you’re seeing here in this chart is a battle between hardcore gamers and everyone else.
Where ASUS hasn’t been able to properly penetrate with their ROG branding is in the peripheral categories. Here, the mass market stalwarts continue to rule the roost. With 31% of votes, Razer is your chosen Best Gaming Keyboard Brand. And for good reason. If 2019 was the year of the Huntsman, 2020 was the year of the BlackWidow. While we must admit that Razer has one too many variants of the BlackWidow to keep track of, the 2020 BlackWidow V3 Pro is essentially the most advanced wireless mechanical gaming keyboard you can get.
You would think that gaming mice and keyboards should go hand-in-hand, but while Razer has a firm hold of the keyboard category, our readers really like Logitech’s mice. Case in point, gaming keyboards & mice used to be a single category till we diverged them last year. And for the first time, Logitech narrowly beat Razer to win the newly minted Best Gaming Mouse Brand with 26% of the votes. Razer came in second place with 25% of votes. This year’s voting showed a much stronger Razer. With 35% of votes, they’ve retaken the Best Gaming Mouse Brand award. This is a position that we concur with, as we’ve found last year’s Viper Mini and Viper Ultimate to be truly exceptional mice in our Editor’s Choice categories as well.
This year’s awards will see the return of the Best Gaming Headset category as there have been a lot of activity in this segment. Razer wins the award with 22% of the votes, but as you can see from the chart, it is a pretty competitive space with many players in the game. What we saw from gaming headsets in 2020 were pretty much moving forward with wireless connectivity. There was also a bigger trend for each brand to focus on audio immersion through different technologies in order to stand out further. Razer’s BlackShark V2 Pro for example features THX profiles specifically designed for competitive gaming, while Logitech’s G Pro X Wireless came with DTS audio and Blue Voice mic profiles; Creative’s SXFI Gamer headset comes with their own proprietary Super X-Fi audio technology.