Product Listing

HTC One Max - Making a Splash (Updated)

By Sidney Wong - 18 Oct 2013
Launch SRP: S$1028

Overview, Design & Accessories

*Updated as of 18th October 2013 - Originally published as a preliminary review on 15th October, we've since completed all our tests and updated the article to a full review, complete with ratings. For those who've read our article previously, you can jump direct to our Performance and Conclusion page.


The HTC One Max is no secret device in the making; rumors surfaced as early as May with more substantial reports coming in the past three months. Its arrival is somewhat late since the other phone vendors (Huawei, LG and Sony) have caught up with Samsung in the phablet race. So what new features does the One Max bring to the table and can it take on the big guys? Well, let's find out in this review.

HTC One Max 

  Key highlights of the HTC One Max

  • Android 4.3 Jelly Bean with HTC Sense 5.5
  • 5.9-inch Super LCD 3 display / 1,920 x 1,080 pixels
  • Qualcomm Snapdragon 600 quad-core 1.7GHz processor
  • 2GB RAM
  • 16GB internal storage
  • microSD support up to 64GB
  • 4-megapixel UltraPixel rear camera with BSI sensor, F2.0, 28mm lens
    and dedicated HTC ImageChip 2
  • 2.1-megapixel front-facing camera with 88 degrees wide angle lens
  • Fingerprint sensor
  • micro-SIM
  • 4G LTE
  • NFC
  • 3,300mAh battery (non-removable)
  • Dimensions: 164.5 x 82.5 x 10.29mm
  • Weight: 217g
  • Price and Availability: $1,028 from 2 November at all three telcos and
    authorized retailers.

The three musketeers of the HTC One family. <br> Left to right: HTC One Max, One, One Mini.

The HTC One Family (2013)
Device HTC One Max HTC One HTC One Mini
OS Android 4.3 Jelly Bean
with HTC Sense 5.5
Android 4.1.2 Jelly Bean
with HTC Sense 5
Android 4.1.2 Jelly Bean
with HTC Sense 5
Processor Qualcomm Snapdragon 600 quad-core 1.7GHz Qualcomm Snapdragon 600 quad-core 1.7GHz Qualcomm Snapdragon 400 dual-core 1.4GHz
Storage 16GB
(micro-SD support up to 64GB)
32GB 16GB
Display 5.9-inch Super LCD 3 4.7-inch Super LCD 3 4.3-inch Super LCD 2 
Resolution 1,920 x 1,080 pixels 1,920 x 1,080 pixels 1,280 x 720 pixels
Cameras Rear: UltraPixel, BSI, F2.0, 28mm
Front: 2.1MP, wide angle lens
Rear: UltraPixel, BSI, F2.0, 28mm, OIS
Front: 2.1MP, wide angle lens
Rear: UltraPixel, BSI, F2.0, 28mm
Front: 1.6MP with BSI
Battery Capacity 3,300mAh 2,300mAh 1,800mAh


164.5 x 82.5 x 10.29mm / 217g 137.4 x 68.2 x 4 - 9.3mm / 143g 132 x 63.2 x 9.25mm / 122g

The One Max is HTC's first foray into the phablet segment.



Consumers who find the 4.7-inch HTC One a tad too small for their liking have their prayers answered; the One Max is the larger version of the One with the same design language that has garnered rave reviews around the world including HardwareZone. For a better understanding of the design considerations and of HTC's signature design, do check out our review of the HTC One.

Like its mini counterpart, there are minor differences that you should take note of. The thickness of the polycarbonate strip that runs along the sides of the device is increased. As mentioned in the review of the One mini, this isn't exactly a negative design element as the sides of the One Max are no longer cold like the bare aluminium that comes in contact with your hand with the original One. 

Notice that the polycarbonate strips on the One Mini (top) and One Max(bottom) are more apparent than the One (middle).

HTC finally shifts the power button, originally on the top left corner of the One and One mini, to the right side. Located just below the volume controls, the position of the power button midway along the side makes it convenient to access with your left index finger (for left-handers) or right thumb (for right-handers).

Both the Power and volume controls buttons are easy to acess.

Another noteworthy change in the design of the One Max is the removable rear cover. Unlike the other One models, you can remove the rear cover of the One Max to access the micro-SIM card and micro-SD slots. Yes, your eyes ain't playing tricks on you - the One Max is the only member of the One family (2013) to come with a memory card slot, which supports memory cards up to 64GB in capacity.

Out-of-the box and after updating the preloaded apps, the One Max has about 10.15GB of available storage space. The One Max also does not offer 25GB free Dropbox space for two years. Instead, you get 50GB free Google Drive space for two years.

The HTC One Max has a removable rear cover, but the 3,300mAh battery is non-removable. Note that the NFC chip is located at the top portion of the removable back cover (the black rectangular piece surrounding the camera lens).

The rear cover is made up of anodized aluminum, which makes it feel very sturdy compared to the plasticky removable backs of its competitors such as the LG Optimus G Pro and Samsung Galaxy Note 3. When putting the rear cover back in its place, it is recommended that you slide the cover in from the left and press it down in a U-shape manner to ensure it is secured in place. This means that you press the plate down along the top section to the side of the device and then to the bottom section of the device. If not, there is a tendency to miss out an area and that would mean the rear cover might not be secure enough.



Weighing at 217g and measuring 10.29mm thick, the One Max is the heaviest and thickest phablet in the market despite not having the biggest display or battery. To put things in perspective, here are the physical dimensions of the other phablets:

  • Huawei Ascend Mate: 163.5 x 85.7 x 9.9mm, 198g, 6.1-inch display
  • LG Optimus G Pro: 150.2 x 76.1 x 9.4mm, 172g, 5.5-inch display
  • Samsung Galaxy Note 3: 151.2 x 79.2 x 8.3mm, 168g, 5.7-inch display
  • Sony Xperia Z Ultra: 179.4 x 92.2 x 6.5mm, 212g, 6.44-inch display

From top to bottom: Samsung Galaxy Note 3, HTC One Max, Huawei Ascend Mate and Sony Xperia Z Ultra.

However, it is important to note the One Max is the only phablet of the lot to use aluminum as part of its chassis while the other phablets use plastic which is lighter. In addition, the One Max features dual font-facing speakers with dedicated amplifiers which also contributed to its weight slightly.

Nonetheless, the One Max is undeniably bulky for its form factor. While the contoured back makes the One Max rest solidly and comfortably in the hand, it also centralizes the weight to the middle of the device. Most other smartphones have their weights distributed evenly. As such, if you don't support its center of gravity, it might feel like the One Max will topple right out of your hands.

The One Max inherits the same two-button layout as the One and One mini which annoys us. The HTC logo is placed at a spot that has been effectively standardized as the location for the home button across the majority of Android phones. Shoving the home button to the right of the logo goes against what is intuitive and ingrained in most users, which is never a good thing. Even after repetitive use of the device over the past few days, we still found ourselves tapping the HTC logo subconsciously expecting it to take us back to the home screen. As such, we found this design choice unacceptable. More so because it doesn't have any function other than to annoy its users.

The two-button layout will irritate users who are switching over from other Android devices.




Fingerprint Sensor

The HTC One Max is one of the few smartphones in the market to implement a fingerprint scanner.

Touted as the most convenient security on Android, the One Max has a fingerprint sensor located just below the rear camera. Before you start to brand it as a copycat to the Apple iPhone 5S, it is good to set the record straight that Apple is also not the first to implement a fingerprint sensor on a phone.

Based on our research, there are four phones before the iPhone 5S which have fingerprint scanners. The four phones are the Windows Mobile 6-powered Toshiba G900, Windows Mobile 6.1-powered Acer M900, Android 2.2-powered Motorola Atrix and the Pantech Vega LTE-A. Of the four devices, only the G900 goes beyond the security feature of a fingerprint scanner to include a quick launch function and navigate the interface. 

While the G900 allows you to use up to 10 fingers to launch 10 different apps, the One Max lets you setup the fingerprint sensor to launch up to three different apps using three different fingers

The HTC One Max recognizes multiple fingers, which allows you to configure actions by finger.

Due to the size of the device, we recommend setting the left and right fingers to unlock the device as you can unlock the device in either hand under most situations. This leaves the third finger to unlock any of your most frequently used apps.

The fingerprint set up process is straightforward. You select which finger to set up by swiping it across the center of the fingerprint scanner four times to record your fingerprint. The on-screen guide will advise you to swipe your whole finger (not just the tip) across the center of the scanner.

As the fingerprint sensor works uni-directional and you need to execute a swipe gesture, the user experience cannot be compared to that of the iPhone 5S. In addition, the location of the fingerprint sensor at the back of the One Max means that you either have to pick up the phone to swipe your finger or key in the password (in the event the fingerprint scanner doesn't work) to unlock the device.

We find Apple's implementation on the iPhone 5S to be more intuitive. The embedding of the fingerprint sensor in the home button makes it almost second nature for anyone to unlock the phone compared to the rear location of the fingerprint sensor on the One Max. Hence, in our daily usage, we also find the speed at which the phone unlocks via the fingerprint scanner to be a tad faster on the iPhone 5S than the One Max (although the slightly slower speed is by no means a demerit point for the One Max).

Like the LG G2's rear power button, it took us a while to get used to unlocking the One Max via the fingerprint sensor. The initial confusion caused by the close proximity of the camera lens and fingerprint sensor is resolved after our fingers acclimated to the slight matte texture of the fingerprint sensor which helps our finger to locate it better.

Overall, HTC's implementation of the fingerprint scanner is decent, especially with the added functionality of quick launching up to three apps. However, there is certainly room for improvement for HTC in terms of user experience since the most obvious comparison will be with the iPhone 5S, which in all honesty, sets the benchmark.


5.9-inch Full-HD Display

If you haven't noticed by now, the One Max is HTC's first foray into the phablet segment. The One Max sports a 5.9-inch Super LCD 3 display with a resolution of 1,920 x 1,080 pixels. In terms of screen quality, the One Max is top notch

Similar to the 4.7-inch One, we find the display on the One Max to be one of the sharpest if not the sharpest we've ever seen. It delivers natural and balanced color reproduction in contrast to the slightly oversaturated Super AMOLED display of the Galaxy Note 3. Viewing angles are excellent too, and does not suffer from a washed out appearance. In direct sunlight, with brightness set to maximum, we experienced slight problems in viewing content on the display, but that's understandable given the LCD technology used.



We were shown two new accessories by HTC for the One Max - the Power Flip Case and HTC BoomBass. Now, let's take a look at the two accessories and what they have to offer: 


Power Flip Case

As the name suggests, the flip case not only protects the One Max from scratches and bumps, it also provides extra battery juice to the One Max. According to HTC, the Power Flip Case is able to provide 30% more battery for the One Max thanks to its embedded 1,210mAh battery.

The 1,210mAh battery is actually integrated as part of the flip case (red cover). Charging is done via the three pogo pins located at the bottom left corner of the black case. Due to the embedded battery, do not expect the Power Flip Case to be light. In fact, it is heavy on its own and if you are planning to use it with the One Max, the combined weight will certainly weigh your pocket down.

The HTC brand logo is stated on the front of the Power Flip Case. The 1,210mAh battery is embedded in the red flap while the three pins on the black case provides a means of charging the device. The back of the Power Flip Case has a hole cut out specially for the flash, camera lens and fingerprint scanner.

There are two points to note on the Power Flip Case. The first point is related to charging the case. You cannot charge the Power Flip Case on its own as it does not have a charging port. Therefore, you have to charge the case and the phone together via the supplied micro-USB cable.

The second point is related to the lack of sleep/wake function. Unlike some third party cases, the Power Flip Case does not have a sleep/wake function. We find this quite disappointing since it would have been more convenient for users to turn on the display without reaching for the Power Button. 

The One Max fits securely in the Power Flip Case. This means you will have to spend a bit of effort taking the phone out of the case if the need arises. This is how the back of the Power Flip Case will look with the One Max inside. The Power Flip Case will add weight and thickness to the One Max.


HTC BoomBass

The HTC BoomBass is a mini subwoofer with a built-in amplifier and it goes hand-in-hand with the phone's dual front-facing speakers to form a 2.1-channel sound system. According to HTC, the BoomBass will deliver clear/strong bass for better music and gaming experience. It has Apt-X support (Apt-X is a real-time digital audio data reduction system which offers linear compression of audio samples by a factor of 4:1, and hence mitigates some of the drop in quality due to Bluetooth transmissions), for better wireless audio transmission support and pairs with your One Max via NFC.

Notice the matching colors (black and red) of the HTC BoomBass and the Power Flip Case. Slide the top black section of the HTC BoomBass to reveal a stand for you to place the HTC One Max in landscape or portrait mode. Due to the massive dimensions of the HTC One Max, it is recommended that you place the One Max in landscape orientation on the BoomBass.

Pairing of the One Max and BoomBass is easy. You just need to enable NFC on the One Max and tap the upper portion of the device on the top of the BoomBass. During our trials, we found the audio experience to be significantly better thanks to the extra bass delivered by the BoomBass. To maximize the output of the BoomBass, you will need to put the volume of the One Max close to maximum. Be warned though, the combined 2.1-channel sound system is quite impressive for a mobile device, but it's also fairly loud at the same time (we drew in a lot of stares from across our office). The only drawback is when you're using it at lower volumes, as BoomBass will not be loud enough to give you any significant boost in bass. In terms of loudness, we feel that the BoomBass volume isn't quite synced with the phone's speakers.

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  • Design 9
  • Features 8
  • User-Friendliness 7.5
  • Performance 9
  • Value 8
The Good
Solid design and build
Great display
Excellent speakers
Good battery performance
The Bad
Bulky form factor
Unconventional two-button layout
lmaging is middling due to 4MP sensor
Camera lacks OIS
Software features not optimized for big screen
Fingerprint scanner poorly implemented
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