Speed up tasks and unleash next-level creativity: Find your ASUS AI laptop match
ASUS offers a range of AI-powered laptops to cater to the needs of different users, from creative professionals to mainstream consumers.
By Zann Kua JH -
ASUS has unveiled its range of AI laptops, such as the ProArt PZ13 (left) and the Vivobook S15. PHOTO: ASUS
The era of artificial intelligence (AI)-powered PCs has arrived, making now the perfect time to explore these cutting-edge devices. AI laptops offer a range of benefits, from enhancing productivity to improved security, allowing everyday computing to be smoother and faster.
Among the pioneers in this new wave of technology is ASUS. In May this year, the brand made headlines by launching its first AI-powered Windows Copilot+ laptop.
Since then, it has expanded its product lineup to include five different models, tailored for specific user segments. These range from the ProArt series, catering to creative professionals, to the Zenbook and Vivobook lines, designed for mainstream consumers with varying needs and preferences.
To find the ASUS AI-powered laptop that best suits your needs, consider which AI features will help you achieve your goals and boost your productivity. From content creation powerhouses to high-performance multitasking machines, ASUS has a model designed for you.
1. For creators who are always on the go
The ASUS ProArt PZ13 comes with a ProArt backpack, detachable keyboard, magnetic stand and ASUS Pen 2.0. PHOTO: ASUS
At less than 1cm thick and weighing 850g, the ASUS ProArt PZ13 is a remarkably portable laptop that empowers creators to leverage AI technology wherever they go.
When paired with the detachable keyboard, the ProArt PZ13 seamlessly transitions into productivity mode, enabling users to switch effortlessly between creative and office tasks.
Designed for durability, this IP52-rated ProArt laptop can withstand humidity, dust, vibrations and extreme temperatures, making it a reliable companion in diverse conditions.
As a Windows Copilot+ laptop, the ProArt PZ13 features a powerful Qualcomm Snapdragon X processor with its built-in Neural Processing Unit (NPU) capable of 45 trillion operations per second (TOPS).
With its suite of AI-enabled applications, this 13-inch laptop accelerates creative workflows, allowing users to work more efficiently from virtually any location.
The 9mm ASUS ProArt PZ13 features a 13-inch OLED detachable laptop. PHOTO: ASUS
A valuable tool for creators is the StoryCube, part of ASUS’ suite of AI apps embedded in all its AI laptops. StoryCube uses AI to automatically organise, sort and manage large collections of media files, including photos and videos. At $2,399.
StoryCube uses AI to streamline the organisation and management of extensive media libraries. PHOTO: ASUS
2. For digital artists and designers who need to perform a variety of tasks
Creatives seeking the perfect blend of portability and performance need to look no further than the ASUS ProArt PX13. Powered by an AMD Ryzen AI 9 HX 370 processor, this sleek laptop packs lots of computing power for graphic design and creative tasks. Its integrated NPU boasts an impressive 81 TOPs, which means it can handle more advanced AI functions.
With a RTX 4050, the ASUS ProArt PX13 offers powerful graphic design capabilities. PHOTO: ASUS
The ProArt PX13 helps accelerate AI-driven tasks across various creative and productivity applications. For example, it can speed up speech-to-text transcription, auto-sequence framing, and scene-edit detection in Adobe Premiere Pro, reducing production time.
Graphic designers and artists will also benefit from MuseTree – also part of the ASUS-designed suite of AI apps. MuseTree simplifies image creation by letting users rapidly generate images using a series of simple prompts, helping designers come up with art concepts faster.
By using a series of simple prompts, MuseTree can generate images to help designers to find inspiration. PHOTO: ASUS
Additionally, the ASUS Dial, integrated into the laptop’s touch panel, is a valuable tool for speeding up creative workflows. Illustrators will appreciate its ability to swiftly adjust brush sizes and transparency settings, while video editors can use it for precise video scrubbing. The ASUS Dial is also highly customisable, allowing users to preset functions tailored for their needs and preferences. At $3,599.
3. For creators who need portable studio-level power
The ASUS ProArt P16 stands out as the most powerful creative laptop in the ProArt series, offering a studio experience for users on the move.
Equipped with an AMD Ryzen AI 9 HX 370 processor and its integrated NPU capable of running up to 81 TOPS to make short work of any modern AI tasks, the ProArt P16 also features an NVIDIA GeForce RTX 4070 graphics card with 8GB of dedicated VRAM, and 64GB of system memory to deliver formidable computing horsepower for professional jobs or even indulge in your gaming desires.
The ASUS ProArt P16 features a 16-inch 4K OLED touchscreen. PHOTO: ASUS
For AI-powered creative production, this ASUS AI laptop includes Windows Copilot+ features such as Automatic Super Resolution, and ASUS-designed AI apps like StoryCube and MuseTree.
The ProArt Creator Hub app is particularly noteworthy for creative professionals. It offers an AI-powered colour extractor that automatically identifies colours from photos, allowing users to create and save custom swatches and palettes for their projects.
Additionally, this app provides tools to manage and enhance the laptop’s performance, optimising it for applications like Adobe Photoshop and Adobe After Effects.
When combined with the ASUS Dial and Control Panel app, the ProArt P16 enables users to fine-tune creative settings easily, making it ideal for tackling complex creative workflows. At $4,599.
4. For multi-taskers who want a productivity boost
As ASUS’ first Window Copilot+ laptop, the ASUS Vivobook S15 is changing the way users can multi-task across productivity, creativity and entertainment.
The ASUS Vivobook S15 is the brand’s first laptop featuring Windows Copilot+. PHOTO: ASUS
This AI-powered laptop combines portability with powerful performance and up to 18 hours of battery life. It features a Snapdragon X Elite processor with a more powerful NPU delivering up to 75 TOPS of processing power, effortlessly handling Windows Copilot+ features. These include Live Captions, which automatically translates subtitles in multiple languages for videos and calls, and StoryCube.
ASUS' suite of AI applications further enhances productivity and security. Adaptive Dimming and Adaptive Lock work together to safeguard your privacy and protect your laptop’s contents, while AI Noise Cancellation improves call quality with clearer audio. At $2,199.
5. For those seeking a fuller range of AI-led productivity
For a more comprehensive AI experience on the go, consider the ASUS Zenbook S16. Weighing 1.5kg and just 1.1cm thick, the laptop is a portable companion whether you are meeting a client at a nearby cafe or travelling overseas for work.
This high-performance laptop excels in running productivity apps and AI functions with greater efficiency, thanks to its AMD Ryzen AI 9 processor and integrated NPU capable of up to 77 TOPs, and a larger 16-inch screen.
The ASUS Zenbook S16 features a scratch-resistant chassis and next-generation AI capabilities. PHOTO: ASUS
Designed for work and play, the Zenbook S16 also features cutting-edge AI apps. Among these are a sophisticated content assistant that can provide answers or summarise information instantly and a video generator for creating videos from simple prompts.
The Zenbook S16 is as stylish as it is powerful, crafted from Ceraluminum – a high-tech ceramic material known for its durability and wear resistance – that is often used in aerospace and luxury watchmaking.
Not only does this laptop exude a next-generation aesthetic, but it’s also future-ready with ultra-fast Wi-Fi 7 technology that offers speeds up to 4.8 times faster than the previous generation.
Adding to its versatility is the smart touchpad, which allows users to control video playback, volume and screen brightness with intuitive hand gestures. At $2,549.
Give your creativity and productivity a boost with the new ASUS AI PCs, all available for purchase at the ASUS online store.
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