Apple reportedly discussing with Baidu to use its AI models in the iPhone
Apple's partnership with Baidu is likely to fulfil the Chinese government's regulatory approval on the use of generative AI models in the country.
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Apple might use Baidu's Ernie to power its AI features on the iPhone in China. (Image source: Baidu)
Apple could be partnering with Baidu to power some of its AI features on the iPhone.
The Wall Street Journal (WSJ) reports that Apple has held preliminary talks with Baidu to use the latter's generative AI model to power some upcoming AI features on the iPhone.
The partnership with Baidu is likely to help Apple get local regulatory approval to use generative AI models on the iPhones sold in China. Meanwhile, Apple is also reportedly discussing with Google to use its Gemini engine for the same purpose.
If the reports are true, we would see a situation where Apple uses two different generative AI models to power AI features on the iPhone and other devices in China and other countries.
Apple CEO Tim Cook revealed that the company is "excited to share the details" of its ongoing AI work later this year, which is likely to be at WWDC 2024 in June. The iPhone maker is rumoured to preview an enhanced Siri with generative AI at the annual conference.
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