According to tech preview site MajinBu Official, the upcoming iPhone 17 is undergoing colour tests from Apple. Two new colours for the phone, Green and Purple, are undergoing selection trials, with one colour choice likely being finalised.
Would having a new colour help? After all, the rumours also suggested that the iPhone 17 base model might not feature a new processor, instead relying on the same A18 chipset as in its iPhone 16 devices.