Samsung said its 2024 TV lineup would add AI to the viewing and audio experience, and it does

Note: This article was first published on 29 March, 2024. It has been updated to include our hands-on experience at Samsung's Southeast Asia Tech Seminar in Bangkok that took place on 23 April 2024.

As expected, Samsung’s Unbox & Discover 2024 event at the Jewel Changi Airport, highlighted the use of a next-generation AI processor to enhance its customers’ home entertainment. We covered this aspect of Samsung’s 2024 TV range during our coverage of CES 2024.

Entering the AI era, this year’s lineup of visual and audio devices includes the following:

• 2024 Neo QLED 8K
• 2024 Neo QLED 4K
• 2024 OLED 4K
• Music Frame

Neo QLED 8K and 4K TVs

As covered in our CES 2024 coverage, Samsung’s 2024 lineup of Neo QLED 8K and 4K TVs come with Samsung’s latest TV processor, the NQ8 AI Gen3. According to Samsung this year’s processor has a neural processing unit (NPU) that delivers upgraded performance levels thanks to its 512 neural networks, as opposed to 64 neural networks on last year’s model.

The new lineup, particularly the models 85QN900D, integrates AI-driven technologies like AI Upscaling Pro which is designed to convert low-resolution content into crisp 8K visuals.

During our hands-on demonstration at Samsung's Southeast Asia Tech Seminar in Bangkok (which was held separately), the benefits of AI Upscaling Pro was quite noticeable. Content with less than 8K quality, for example, was displayed with improved brightness and vibrancy, showing that the AI can significantly enhance picture quality irrespective of the original resolution.

Additionally, the AI Motion Enhancer Pro feature is particularly useful for content with rapid movement such as sports or action films. It uses deep learning algorithms to maintain clarity and reduce motion blur for dynamic scenes. We observed this with a scrolling news ticker and during a recorded football match; without AI, these scenes would typically flicker or distort, but the AI maintained their clarity and smooth motion.

Furthermore, the AI Energy Mode adjusts the TV’s brightness according to the ambient lighting conditions and on-screen content, which helps conserve energy without sacrificing picture quality. Another notable feature is the Active Voice Amplifier Pro. It isolates voices from background noise, ensuring clear dialogue even when there's significant ambient sound.

Thanks to the NQ8 AI Gen3 processor, Samsung's latest TVs not only bring the typical incremental improvements that we expect - such as improved clarity, brightness, etc, but also using the latest AI technology to improve our visual quality of life when watching our favourite shows, sports or even when playing our favourite video games.

For the full list of specs of Samsung's Neo QLED 8K TV range, click here. 

For the full list of specs of Samsung's Neo QLED 4K TV range, click here. 

Samsung OLED TVs and The Frame 

Samsung’s 2024 OLED S95D TVs come in sizes of up to 77 inches while the more wallet-friendly S90D series comes in sizes ranging from 48 to 83 inches. As we covered earlier during our CES 2024 coverage, the new OLED TVs come with a new OLED Glare Free technology that uses a low-reflection coating made of a specialised hard-coating layer and surface coating pattern to overcome the trade-off between gloss and reflection. 

This year’s The Frame TV comes with even more art to display thanks to a partnership between Samsung and the National Heritage Board (NHB), which will see the addition of ten local artworks made available in the Samsung Art Store. The artworks have been jointly curated by Samsung and the NHB from Singapore’s National Collection.

Plus, through a collaboration with Disney, the 2024 Frame TV and Music Frame will have special limited-edition Disney-themed designs for the Frame TV and Music Frame panel.

For the full list of specs for the S95D TV range, click here. 

Pricing and availability 

Customers who pre-order a Samsung AI-powered TV can enjoy gifts worth up to S$3,933, until 11 April 2024, while stocks last. 

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