When is Black Friday 2025? What to expect and online sales to shop in Singapore
Some sales have already started earIy.
First published 30 Oct, updated with new retailers and sale details
November is a good time for shoppers as we pass through the 11.11 shopping period when online sites like Lazada and Shopee hold their shopping festivals, with Lazada especially pushing its Singles’ Day.
If you miss out on the 11.11 sales, there’s always the Black Friday sales to look forward to. It’s the perfect time to get the best savings on big ticket purchases and get all the Christmas shopping done.
When is Black Friday 2025?
Black Friday always takes place on the last Friday of the month of November, on the same weekend as American Thanksgiving. This year, it’s at the end of the month on 28 November, and you can expect Western online stores and sites to showcase some of their best discounts.
For example, Amazon Singapore is going all out this year with a 12-day Black Friday shopping period that takes place from 20 November to 1 December.
What to expect in the Black Friday sales in Singapore 2025: Amazon, Lazada and Shopee
Amazon Black Friday sale 2025
When: 20 Nov - 1 Dec 2025
Exclusive Amazon Black Friday promo code: Get extra $5 off when you spend $50 at Amazon SG. Collect code here
Amazon Singapore’s Black Friday 2025 offers include discounts in categories like electronics, toys, home appliances and more from brands like Sennheiser, UGREEN, Nerf and Lego.
- Save up to 40% off Sennheiser headphones, audiophiles, earbuds and more
- Save up to 40% off on UGREEN chargers, cables and more
- Save up to 40% off on Transformers, Nerf, Play-Doh, Monopoly and more
- Save up to 40% off Dyson
- Save up to 30% off on Lego Star Wars, F1, Botanical kits and more (With an additional gift with purchase on selected Lego sets)
- Buy 3 Whole Foods Market (WFM) and WFM 365 Products and get an exclusive SG-branded WFM tote bag for free
- Buy 4 Get 20% Off Coca-Cola, Sprite, Schweppes and more
Lazada Black Friday sale
When: 8pm, 27 Nov - 1 Dec 2025
While we wait for Lazada to reveal more details of their Black Friday Cyber Monday sale, you can already take advantage of the Pay Day sale, which is advertising offers of up to 80% off from 8pm 24 Nov - 27 Nov.
Selected sale highlights:
- OPPO: Up to 28% off phones and tablets. Shop deals
- Samsung: Get up to 23% off tablets and Galaxy buds, up to 40% off TVs and up to 20% off washing machines. Shop deals
- Braun: Up to 50% off + $35 off voucher on shavers and groomers. Shop deals
- Tineco: Get up to 75% off + $300 off voucher on vacuums and floor cleaners. Shop deals
Logitech: Get up to 30% off the MX series. Shop deals
Shopee Black Friday sale
When: 8pm, 24 Nov - 1 Dec, 2025
Shopee started teasing their Black Friday sale early, with a different theme every few days. 20-21 Nov was Styled by Shopee, 22-24 Nov is Beauty Bonanza, and the Black Friday Cyber Monday Kickoff sale starting on the 25th.
For now, you can expect mega markdowns across tech, beauty and toys, with up to 90% off + 25% off Shopee VIP vouchers, guaranteed next day delivery and the usual stackable vouchers.
Selected sale highlights:
- 50% off all-day flash deals on brand boxes
- ASUS: Enjoy up to $800 off + free gifts on selected laptops. Shop deals
- Huawei: Save up to $750 + $50 off voucher. Shop deals
Ecovacs: Up to 60% off selected robot vacuums. Shop deals - Sony: Up to 50% off headphones and up to 30% off TVs. Shop deals
Black Friday sales Singapore 2025: Tech and electronics
Razer Black Friday sale
Razer doesn’t run a lot of sales, so take advantage of the Razer Cyber Weekend offers, where you’ll find 10% off gaming laptops, 30% off keyboards, and up to 40% off headsets. Join as a Silver Rewards member to get up to $38 off + 1,000 bonus silver on your first order.
Samsung Black Friday sale
Save up to $1,000 on TVs, more than $400 on fridges, and $300 on the Galaxy S25 Ultra during Samsung’s Black Friday sale. Don’t forget to check back on Cyber Monday for even more offers.
LG Black Friday sale
Enjoy up to $320 in savings off selected items from LG, and get free delivery, installation and disposal along with 8% and 3% off coupons.
Lenovo Black Friday sale
Lenovo’s Black Friday deals consist of up to 50% off certain laptops + 8% Rewards, and $1 monitors and accessories. Additionally, sign up and grab 1,000 bonus points on your first purchase. Refer a friend and get $20 when your friend makes a purchase of $20.
Dell Black Friday sale
Save up to $340 on Dell 14 laptops, $200 on Dell Plus, and up to $800 XPS 13 laptops.You can also find offers on Dell and Alienware gaming monitors.
HP Black Friday sale
The Black Friday sale officially starts on 24 Nov. Before then, you can save up to $600 on selected AI PCs laptops.
Courts Black Friday sale
Get 18% off with no minimum spend needed using the code: BF18. get free delivery and savings of up to 53% on certain items.
Robinsons Black Friday sale
The Early Access sale is now on, where you can get up to $50 off with minimum spend on selected items. There’s also a Travel Essentials sale from now until 23 Nov where you can get extra $30 off with minimum spend.
NordVPN Black Friday sale
Save 73% and get 3 months extra with a 2-year plan.
More Black Friday sales: Fitness, travel and more
Casetify Black Friday sale
Older phone case models are up to 40% off, with selected cases at 20% off, and buy, more offers of up to 35% off.
iHerb Black Friday sale
Wellness and beauty are the focus in iHerb’s month-long offers. Pre-Black Friday offers are already live, starting from 20% off, with discounts expected to get bigger in the Black Friday and Cyber Monday week, going up to 25% off.
Adidas Black Friday sale
The sale isn’t live yet, but you can find outlet styles at up to 40% off, from sneakers to clothes and gear.
Nike Black Friday sale
While we wait for Nike to drop their official sale, you can already find the sale section stocked with offers at up to 30% off.
JD Sports Black Friday sale
Just like Nike and Adidas, there doesn’t seem to be an official Black Friday sale. However, you can find shoes, clothing and accessories offers up to 30% off on brands like Hoka, New Balance and more.
LEGO Black Friday sale
The official LEGO Black Friday sale starts on 28 Nov, with discounts on selected sets and free gifts with purchase. If you can’t wait until that day, you can take a look at the Amazon Black Friday LEGO sale, where sets are going for up to 30% off. Do read through our deals round-up of all the best LEGO deals.
Expedia Black Friday sale
Going on holiday next year? Book your hotel stay by 2 Dec to lock in up to 50% off deals. You can also find flight and hotel package deals.
Booking.com Black Friday sale
Save up to 40% off when you book between now and 3 Dec on a hotel stay in KL, Hanoi, Tokyo and more. You can also find flight deals at up to 15% off, 25% off car rentals and up to 20% off attractions and hotel transfers.
Trip.com Super Destination sale
No information is available on whether Trip.com is participating in the Black Friday sale, but you’ll find up to 50% off hotel deals in Singapore, Malaysia and Thailand from now until 14 Dec.
Fever Black Friday sale
Get ready for up to 30% off thousands of plans, from immersive exhibitions and fine dining experiences and events from 21 Nov - 1 Dec.
Bookmark this page and keep checking back. This list will be updated as more Black Friday offers are announced.
Early Black Friday deals to shop now
Huawei Mate X6
$1,962.90 $2,598.00 23% off
Weighing 239g, the HUAWEI Mate X6 comes with 12GB of RAM plus 512GB of storage, and has a 5110mAh Battery. The screen, when folded, is 6.45 inches in length but opens to 7.93 inches. Read our hands-on
Lenovo Yoga Slim 7i (Gen 10)
$1,269.97 $2,132.00 40% off
The Lenovo Yoga Slim 7i (Gen 10) is an easy win at 40% off. You’re getting an Intel Core Ultra 5 processor, AI-tuned performance, a crisp 14-inch 2.8K OLED display and a roomy 1TB SSD in a slim, lightweight chassis. With long battery life and Wi-Fi 7 onboard, this deal makes upgrading a lot more tempting.
Sennheiser Accentum True Wireless Earbuds
$136.99 $299.00 54% off
Launched in May 2024, the Accentum True Wireless earbuds are a slightly more affordable mid-range option and boast hybrid ANC and support for Auracast, with battery life of up to 8 hours. Read our review
Logitech MX Mechanical Wireless Keyboard + Logitech MX Master 3S Advanced Wireless Mouse
$358.00 $528.00 32% off
The keyboard and mouse bundle is a solid upgrade for anyone who works across multiple devices. The low-profile mechanical keys offer a smooth, responsive typing feel, while the MX Master 3S brings quieter clicks, MagSpeed ultra-fast scrolling, and an 8K sensor that tracks on almost any surface. Read more
Maono DGM20 RGB Condenser Microphone
$44.00 $68.56 29% off
A great pick if you want clearer in-game comms or cleaner audio for streaming without spending big. The Mano DGM20 RGB is a plug-and-play USB mic with ENC noise reduction, a sensitive cardioid pickup, and zero-latency monitoring so you can hear yourself in real time. With customisable RGB lighting and USB/USB-C support, it fits effortlessly into any gaming or recording setup.
Thecoopidea Sanrio Gacha Magnetic Charger
$23.90 $69.90 66% off
Thecoopidea’s Sanrio Gacha Magnetic Charger is a cute way to top up your phone without giving up on convenience. Available in Hello Kitty and Little Twin Stars designs, it snaps onto compatible phones with a strong magnet and supports up to 10W wireless charging. It’s compact at just 60mm wide, comes with a Type-C cable, and even includes a metal ring for non-MagSafe devices.
JBL Clip 5
$79.90 $109.00 27% off
The JBL Clip 5 delivers surprisingly full sound for something that hangs off your bag. The revamped carabiner feels sturdy, and the IP67 rating means you don’t have to baby it outdoors. With up to 12 hours of battery life, Auracast support, and a good spread of colours, it’s an easy pick for anyone who wants simple, portable tunes on the go.
Roborock Saros Z70 Robot Vacuum
$2,729.90 $4,999.90 45% off
A robot vacuum that actually picks up your socks? Sign us up. The Roborock Saros Z70’s five-axis mechanical arm can move small obstacles out of the way, then return to clean the spots they were blocking, and the ultra-slim 7.98cm body still fits under low furniture. With 22,000Pa suction, warm-water mop washing, and a dock that handles everything from drying to refilling, it’s one of the most full-featured home cleaning bots you can get right now. Read more
Nike Air Max 2017
$173.40 $289 40% off
The Nike Air Max 2017 is an everyday sneaker that keeps things simple: soft cushioning, breathable support and that familiar full-length Max Air comfort.
California Gold Nutrition Sport Creatine Monohydrate
$25.15 $31.38 20% off
California Gold Nutrition Sport Creatine Monohydrate keeps things straightforward: 5g of pure, unflavoured creatine per scoop with no fillers, sweeteners, or extras. It mixes easily into shakes or hydration drinks and is an easy way to support strength, performance, and recovery.
UGREEN USB-C SD, Micro SD, Card Reader
$11.30 $20.99 46 off
With so many laptops losing ports as they go lighter, card readers were one of the things lost on the way. If you like photography, then you need to use this to transfer your images from the camera to your PC.
Sony SRS-XB13 SRSXB13 Portable Travel Speaker
$31.00 $59.00 47% off
Compact yet punchy, this portable Bluetooth speaker delivers up to 16 hours of playback, ir has a built-in strap for easy travel, and Sony’s EXTRA BASS + Sound Diffusion Processor for wider sound, and uses USB-C for connectivity.
Mega Construx Pokémon Charizard Construction Toy
Build and pose your very own Charizard with this detailed construction set — complete with fiery wings, battle-ready joints, and plenty of nostalgia for Pokémon fans young and old.
Samsung Galaxy Watch Ultra 44mm
$285.00 $599.00 52% off
Samsung’s latest smartwatch goes all-in on toughness and tech — built with a titanium frame, LTE connectivity, and advanced fitness tracking, it’s made to handle both your workouts and your workday in style.
Watchmen: The Deluxe Edition
$42.44 $69.76 39% off
Get your copy of this deluxe hardcover edition of the groundbreaking masterpiece from comics legends Alan Moore and Dave Gibbons that collects all 12 issues of the original series into one that’s made with high-quality, glossy paper.
FAQ: More about Black Friday and Cyber Monday
Is it better to buy on Black Friday or Cyber Monday?
Both days offer great discounts. Traditionally, Black Friday has focused on big-ticket items like TVs, laptops, and smartphones, while Cyber Monday has leaned towards tech accessories and online-exclusive deals. For most shoppers, it’s smart to compare prices across both days, as some retailers even carry over or increase discounts on Cyber Monday.
When should I start looking for Black Friday deals?
Start watching for early deals in mid-November, as many retailers launch pre-Black Friday or “early access” sales up to two weeks ahead. Signing up for newsletters, setting alerts, and checking voucher platforms early helps you spot genuine bargains before popular items sell out.
Does Apple do Black Friday sales?
Apple itself rarely slashes prices directly, but it usually offers gift card promotions during Black Friday, for example, buy a Mac or iPad and receive a store credit. Authorised stores on Amazon.sg, Shopee, or tech retailers like Challenger often provide actual discounts on Apple products instead.
Editor's note and disclaimer: The deals are not an endorsement or recommendation of the product from the editorial team. Instead, the listed items present themselves as a good deal based on the novelty factor and how much of a discount it is being offered from standard retail pricing at the time of publishing. Please note that we are not responsible in any way if you're unable to secure the listed offer due to errors on our part or should the offers expire by the time you've checked them.
More Black Friday coverage
The Straits Times:
Our articles may contain affiliate links. If you buy through these links, we may earn a small commission.