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Samsung launches AI-filled Galaxy S24, Galaxy S24+, and Galaxy S24 Ultra

By Liu Hongzuo - on 18 Jan 2024, 2:02am

Samsung launches AI-filled Galaxy S24, Galaxy S24+, and Galaxy S24 Ultra

Samsung Galaxy S24 Ultra.

Samsung Galaxy S24 series launch

After much teasing and anticipation, Samsung has finally launched the Samsung Galaxy S24 series, which consists of the regular Galaxy S24, the larger Galaxy S24+, and the premium flagship handset with S Pen stylus, Galaxy S24 Ultra.

While the Galaxy S phones have not abandoned its premium productivity path, it appears that the new Galaxy S24 series handsets want to make life more convenient for everyone — regardless of whether you’re a student, corporate collar, or the average person on the street going to far-flung places if you have enough fun, money, and annual leave.

Galaxy S phones are always stuffed to the brim with features from many years of existence, so we’re diving straight into new features on the Galaxy S24 series.

Galaxy AI is real, and Google Pixel needs to pay attention

Galaxy AI has many, many features to make Samsung Galaxy S phones better than before.

The Galaxy S24 series is Samsung’s introduction to its proprietary artificial intelligence experience, Galaxy AI. With the Koreans throwing their hat into the AI ring, it means that Google and its Pixel phones are no longer monopolising consumer AI features on mobile devices. 

Galaxy AI is both on-device and cloud-based, although most of its features only rely on on-device processing.

Frequent travellers would be pleased with on-device Live Translate, a two-way, real-time, voice-and-text translation of phone calls within the default phone app. Live Translate practically allows the user to speak in their preferred language, and the caller would fully understand your intentions (like booking a reservation). The conversation also appears as text messages on your display.

The in-person variation is Interpreter, which splits the screen in two for both speakers can read out transcripts of an ongoing conversation. This feature, like Live Translate, is on-device, and doesn’t require mobile data or Wi-Fi. Both currently support 13 languages, with Asian languages like Japanese, Korean, Thai, and Vietnamese already available from the start. 

Chat Assist is a cloud-based AI that “fixes” the tone of your messages, which can be really handy for first-jobbers wanting to sound more professional at work. The feature has six different tonalities available. Text messages also get in-app translation into your system’s language, relying on the same on-device bank of 13 languages mentioned above. These tools work with third-party apps, because Samsung built them into the Samsung Keyboard.

Note Assist in Samsung Notes.

Minute-takers, corporate high-flyers, and students would benefit from Samsung’s Note app’s Note Assist, which throws out AI-generated summaries of notes, and auto-formats them. Goodbye, wall of text. 

Transcript Assist improves the default voice recording app by automatically using AI speech-to-text for your transcription, with different speakers properly separated and labelled.

Finally, it has a Google-powered Circle to Search feature, which is a shortcut to Google Lens: Circle to Search with Google lets you circle anything on your display, and it’ll do an image search in Google Search. 

Galaxy S24 series takes camera performance even further using AI

Samsung Galaxy S24 series.

New to the Samsung phones and the Galaxy S24 series is ProVisual Engine

In a nutshell, ProVisual Engine is the combination of multiple AI tools, along with existing camera performance techniques like pixel-binning, optimisation algorithms, machine learning, and stabilisation. The engine is applied across all three Galaxy S24 series devices.

Galaxy S24 Ultra gets the most perks out of ProVisual Engine because of its Quad Tele System rear camera setup (200MP main, 12MP ultra-wide, 50MP telephoto with 5x optical zoom, 10MP telephoto with 3x optical zoom).

The combination of its 5x optical zoom camera, ProVisual Engine, and Adaptive Pixel sensor meant getting optical-quality zoom at the following zoom levels: 1x, 2x, 3x, 5x, and 10x.

Across the board, Nightography (low-light shooting on Galaxy S phones) also see improvements. Galaxy S24 Ultra gets a 60% larger pixel size than before (now 1.4μm), with more hand-shake compensation and better OIS, while Galaxy S24 gets further digital stabilisation and noise removal.

Finally, the cherry on top for photography and videography are Galaxy AI-related features, like Edit Suggestion and Generative Edit, built into the default Gallery app. 

Edit Suggestion suggests tweaks for every photo on your phone, like reflection removal. Generative Edit (a blue, three-starred symbol in the app) is Samsung’s equivalent of Magic Editor, where it can fill up edges, move entire subjects, or delete photobombers. 

Instant Slow-mo lets the user turn any clip into a slow-mo clip, and AI will generate the extra frames needed for the slow-mo effect to look smooth and convincing. There’s no need to shoot in slow-mo mode anymore.

Finally, some Samsung camera features are workable in third-party social apps, so you don’t need to shoot outside your social media platform to gain Samsung perks. All previews in Gallery are also shown with Super HDR by default, so you can easily analyse the best takes for social media uploads.

Hard specs of the Galaxy S24 series

Samsung Galaxy S24 in Onyx Black.

As you can see, Samsung did a lot of work to ensure Galaxy AI on Galaxy S24 series phones is useful to everyone and everywhere. But, the brand also ensured that the components saw its generational upgrades.

Samsung Galaxy S24 Ultra comes with Qualcomm's latest Snapdragon 8 Gen 3 Mobile Platform for Galaxy, a customised SD8G3 for the Korean tech giant's premium flagship handset. This is most likely specced higher than the variant that will go to other brands, similar to last year's treatment.

The Galaxy S24 and Galaxy S24+ use Exynos 2400, which is said to have 14.7x boost in AI performance when compared to the last generation Exynos 2200. From what we gather, the processor used for the S24 and S24+ would vary across different regions, but in Singapore, you're getting Exynos 2400.

Samsung Galaxy S24 series.

All three models feature 1-120Hz adaptive refresh rates, 1.9x larger vapour chambers for cooling (when compared to their predecessors), and support ray-tracing for mobile gaming (when used with compatible games designed with ray-tracing in mind). Why is ray-tracing a big deal? To truly appreciate it, check out in-game demo videos embedded in our older story.

The Galaxy S24 Ultra also has a significantly boosted Vision Booster, a feature dedicated to automatically adjusting your display brightness to suit the environment the phone is used in and counter extreme sunlit conditions, with a peak brightness now reaching 2,600 nits for absolute outdoor visibility. This is a big jump in maximum peak brightness with the previous S23 series rated for 1,750 nits. Do we really need it to be that bright? We'll share more in our usage experience story.

Beyond that, the Galaxy S24 Ultra also uses Corning Gorilla Armor, which reduces reflections by up to 75%.

Finally, the Galaxy S24 phones all received slimmer bezels for more display real estate. Galaxy S24 gets a 6.2-inch FHD+ Dynamic AMOLED 2X display, while the Galaxy S24+’s 6.7-inch has a higher resolution (QHD+) than past Plus phones. Galaxy S24 Ultra sees the biggest change, with its flat 6.8-inch QHD+ display.

Titanium frame

Samsung Galaxy S24 Ultra in Titanium Yellow.

Yes, the rumours were right. Samsung has decided to apply a layer of titanium onto the frame of the Galaxy S24 Ultra, much like a certain Apple phone. It’s not simply for appearances: Samsung said using titanium enhances the Galaxy S24 Ultra’s “device durability and longevity”.

Beyond titanium, Galaxy S24 Ultra uses a minimum of 50% recycled cobalt in its battery and 100% recycled rare earth elements in the speakers.

While the regular and larger Galaxy S24 and Galaxy S24+ don’t get the titanium treatment, they still use a growing amount of recycled materials, like recycled steel and TPU.

Samsung Knox

Durability and longevity aren’t just external, as the entire Galaxy S24 series now pledge to support seven generations of OS upgrades and seven years of security updates for its users, up from its previous five years.

The phones also come secured with Samsung Knox, and Advance Intelligence lets users control how much online data processing can be used for AI features.

Knox Matrix offers Passkeys, a passwordless way of securing device access to websites and apps to prevent phishing attacks. There’s also Enhanced Data Protection, which offers end-to-end encryption for backing up, syncing, or restoring data off Samsung Cloud. This is on top of existing consumer-facing security tools like Auto Blocker and Secure Wi-Fi.


Samsung Galaxy S24 series in the Violet colourway (Cobalt Violet and Titanium Violet).

Samsung Galaxy S24 and Galaxy S24+ come in Onyx Black, Marble Gray, Cobalt Violet, and Amber Yellow. 

Samsung Galaxy S24 Ultra comes in Titanium Gray, Titanium Black, Titanium Violet, and Titanium Yellow.

All three models feature online-exclusive colours that can only be acquired via the Samsung Online Store.

Pre-orders start from 18 January to 30th January. General availability and retail begins on 31st January.

For more information about its RAM + storage configurations, accessories, pre-order specials and their official retail prices, check out our Galaxy S24 series pricing article.

Read Next

  1. Prices, Pre-order bonus and availability deets of the Galaxy S24 series
  2. Guide: Which Samsung Galaxy S24 model should you get?
  3. These are the 9 new features of Galaxy AI (coming soon)
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