Google's 3rd generation Chromecast.
As Apple prepares to launch its video streaming service next year, the company is said to have considered releasing a "low-priced" TV hardware to drive subscription.
Sources told The Information that Apple has had internal discussions about introducing a low-priced streaming dongle similar to the Google Chromecast where people can plug into the back of their TVs. The Chromecast-like dongle is said to help expand the availability of Apple's upcoming video streaming service beyond the Apple TV, iPhone and iPad.
The upcoming video streaming service is reportedly focused on family-friendly content as it wants to maintain its "pristine brand image" and not offend the customer base. Apple is also said to have invested $1 billion on original video content, which The Information claims will be free on the upcoming video streaming service.
Source: The Information via 9to5Mac
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