Apple is said to be in talks with major news publishers to train its generative AI systems on their news content.
Apple is believed to be exploring partnerships with major news publishers as part of its strategy on generative AI services.
The New York Times claims that Apple has approached several news publishers such as NBC News, IAC, Vogue, Wired, The New Yorker, GQ and Entertainment Weekly on multi-year deals worth at least $50 million to train its generative AI services on their news content.
Some publishers are reportedly "lukewarm" on the partnership as they said Apple's terms are "too expansive" and there is no clear direction on how the iPhone maker will apply generative AI to their news content.
On the other hand, there are several publishers who are "optimistic" about the partnership as Apple is seeking permission to use their content. Since Apple has its own news aggregator service, it could use generative AI to feed content from these news sources to Apple News+.
Bloomberg reported in July that Apple is testing an internal chatbot, "Apple GPT" and has developed an "Ajax" framework for large language model. Apple is also said to be using Foxconn servers to train and test its AI services while setting aside $4.75 billion on AI server purchases in 2024. These investments and partnership deals could set the stage for Apple to introduce generative AI services and features on its devices in the coming years.
Source: The New York Times via MacRumours
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