Apple will reportedly pay Google US$1 billion for custom Gemini model to power Siri

Apple will turn to Google first while it continues work on an in-house solution.

Apple’ Siri on the iPhone.
Apple is reportedly relying on a custom Google Gemini model to power Siri features. Photo: Apple

Bloomberg has revealed new details about a potential Apple-Google deal to use a custom Gemini model to power Siri.

The deal could see Apple paying Google $1 billion a year to power Siri with the latter’s 1.2 trillion parameter-Gemini model. For comparison, Apple’s own cloud-based model has 150 billion parameters, while the on-device model, designed for local processing, has just three billion.

The report indicates that the custom Gemini model will manage Siri’s summariser and planner functions, while Apple’s in-house models will handle other features. As the Gemini model runs on Apple’s Private Cloud Compute servers, user data is not shared with Google. This is a significant distinction between Apple’s privacy-first stance on AI and the competition.

The partnership is unlikely to be long-term as Apple continues to work on its cloud-based AI model. It aims to release a one-trillion-parameter model as soon as next year. The “more personalised Siri” powered by Gemini is on track to launch by spring 2026.

Source: Bloomberg via 9to5Mac

Share this article