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Event Coverage

HWZ readers go hands-on with ASUS ZenFone 5 LTE in an exclusive session!

By Sidney Wong - 2 Sep 2014

ASUS ZenFone 5 LTE Exclusive Hands-On Session for HardwareZone Readers

ASUS set up booths to showcase the ZenFone 5 LTE and other recent ZenFone models to HardwareZone readers.

HardwareZone Readers' Exclusive Hands-on with the ASUS ZenFone 5 LTE

When the ASUS ZenFone series launched, HardwareZone members were the first to trial the dual-SIM Intel powered phone. Now the ZenFone 5 has gotten speedier with a Qualcomm Snapdragon 400 quad-core processor, coupled with an LTE modem for speedier internet connectivity. It losses the dual SIM functionality, but the new ZenFone 5 LTE retains everything else good about the predecessor and made it faster.

To convey the differences and to allow discerning users to personally feel what the updated ZenFone can achieve, ASUS re-collaborated with HardwareZone to hold an exclusive hands-on session, just a day prior to the phone's availability at Comex. Last week's Wednesday evening event welcomed 85 participants who were among the first in Singapore to try out the new smartphone. For those who didn't manage to get a slot for the session, here's what transpired at the event:-

ASUS organized an exclusive hands-on session of the ZenFone 5 LTE for 85 HardwareZone readers. 

Introduction to the ZenFone 5 LTE

Mr. Derek Cheng, Product Manager of Smartphones for ASUS Singapore gave an opening address to the participants. He explained the rationale behind making the ZenFone series and how ASUS is committed to delivering affordable smartphones with great design and innovative features. You can find out more about how the new ZenFone 5 LTE model differs from the previous iteration in this news piece.

 Mr. Derek Cheng, Product Manager (Smartphones) for ASUS Singapore gave his opening address to the participants.

Mr. Loi Wean Fong, senior design manager of ASUS was also present at the event to talk about the design philosophy of the ZenFone series. He elaborated on the design process of the ZenFone series and how it was inspired by the ZenBook.

Mr. Loi Wean Fong, senior design manager of ASUS shared insights with the participants on how the ZenFone series was designed and assembled.

Readers' Hands-On, Quizzes, Competition and Lucky Draw

Each participant was issued a unit of the ZenFone 5 LTE to try out during the two-hour session. Besides enjoying a sumptuous buffet dinner, they also participated in several quizzes where they could win prizes.

A participant trying out the camera on the ASUS ZenFone 5 LTE.

Participants were intrigued by the low-light capabilities of the ASUS ZenFone 5 LTE and put it to the test with a dark box.

Several quizzes were lined up that night and participants were sporty to take part and stand a chance to win some gifts.

To help participants familiarize themselves with the different features of ZenUI, ASUS prepared a detailed, step-by-step presentation. Staff from ASUS and HardwareZone also interacted with the participants to answer their queries.

Participants learnt about the different features of the ZenUI and how useful they are in daily use.

Derek guiding two participants how to use the Low Light mode of the ASUS ZenFone 5 LTE.

Participants put the Qualcomm Snapdragon 400 chipsets and its Adreno 306 GPU to the test with some preloaded games on the ASUS ZenFone 5 LTE.

The couple was trying out the Selfie mode on the ASUS ZenFone 5 LTE where the rear camera was used to capture high resolution photos.

There were two competitions held during the event. The first competition required participants to post their feedback on ASUS Singapore's Facebook Page with the hashtag #ilovezenfone5lte. Their names were written down and tossed into a lucky draw box. 

The second competition was slightly tougher; participants had to be creative when taking photos with the ZenFone 5 LTE. They were encouraged to use the different camera modes and tools to enhance their photos. 

Demo booths with props were set up at the event for participants to express their creativity in photography.

Mr. Hektor Tung, Regional Director for Smartphones at ASUS, presented a ZenFone 5 LTE to the lucky draw winner.

Mr. Teik Yong Liew won himself a ZenFone 5 LTE when his photo was voted the best.

You can check out Yong Liew's winning photo here. The other participants also snapped quite creative shots using the ZenFone 5 LTE. You can check them out on ASUS's Facebook Page.

The ZenFone 5 LTE will be available for purchase from August 30. There are three different models of the ZenFone 5 LTE: 1GB RAM with 8GB internal storage (S$249), 2GB RAM with 8GB internal storage (S$269), and 2GB RAM with 16GB internal storage (S$299). These prices are inclusive of GST and without line contract. If you want to know more about the ZenFone 5 LTE's features and how the existing ZenFone 5 stacks up against competitors, do check out our articles below:-