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Zynga Receives Patent Lawsuit over FarmVille and Other Games

By Ng Chong Seng - on 2 Aug 2011, 10:36am

Zynga Receives Patent Lawsuit over FarmVille and Other Games

Another day, another lawsuit. As reported by TechCrunch, social network game developer, Zynga, has just been hit with a patent lawsuit from Segan LLC, who alleges that the former has infringed on its patent titled "System for Viewing Content Over A Network and Method Thenrfor" in many of its games such as FarmVille and CityVille. The allegation can be found via this PDF link.

According to the patent:

The user will select web site addresses of subscriber target sites where the user can access enhancement content for the character icon to provide functionality to the character icon such as for animating the character icon on the user device. Addresses for such web sites may be provided to the user based on a particular character icon selection which may, in and of itself, signify interests and/or demographic information of the user. Access to enhancement content will be provided by accessing authorization codes present at the target sites. In a preferred embodiment, only certain enhancement content will be operable on certain character icons, thus requiring the user to locate enhancement content that is compatible with the user’s character icon.

In the document, Marc Segan and Gene Lewin are credited with the development of the technology. The former is seeking damages and royalty payments.

An online search yielded no results about Segan and his company.

Source: TechCrunch

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