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Xiaomi to Hold Product Launch Event on July 22, Hints at Steel Metal Device

By Sidney Wong - on 10 Jul 2014, 10:24am

Xiaomi to Hold Product Launch Event on July 22, Hints at Steel Metal Device

Xiaomi is holding its annual product launch event on July 22 in Beijing and it is teasing a product made from a piece of steel metal.

Bin Lin, the co-founder and President of Xiaomi made the announcement on his Facebook Page a few minutes ago. The event will revolve around the story about "The journey of a piece of steel metal". 

Based on the event poster, it is highly likely that Xiaomi will be unveiling the Mi 4 smartphone. A photo of an alleged front panel of the device surfaced on the Internet a few days ago which shows off its ultra-slim bezels. You also can expect the company to launch the Mi 3S, which has been reported as early as May.

To date, all its smartphones are clad in plastic to keep costs to a minimum. If Xiaomi really adopts the use of metal, it may pose a challenge for the company to balance between build quality and cost. 

Image source: Bin Lin's Facebook Page

Source: Bin Lin's Facebook Page

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