WhatsApp sees big drop in number of highly forwarded messages with new limit
WhatsApp sees big drop in number of highly forwarded messages with new limit
WhatsApp's latest effort to combat fake news on Covid-19 seems to have paid off.
According to TechCrunch, WhatsApp claims the number of "highly forwarded" messages on its platform declined by 70% globally in the weeks after introducing a new limit on message forwarding.
“We recently introduced a limit to sharing ‘highly forwarded messages’ to just one chat. Since putting into place this new limit, globally there has been a 70% reduction in the number of highly forwarded messages sent on WhatsApp,” a WhatsApp spokesperson told TechCrunch in a statement.
Earlier this month, WhatsApp introduced a new limit which only allows "highly forwarded messages" to be sent to one chat at a time. The measure was implemented after it saw a huge increase in the amount of forwarding since the outbreak of the Covid-19 virus. Some users also told WhatsApp that these forwarded messages can be overwhelming and may contribute to the spread of fake news.
Source: TechCrunch