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UNBOXED by Singtel is a 100% unmanned experiential pop-up concept store

By Wong Chung Wee - on 8 Jun 2019, 12:47pm

UNBOXED by Singtel is a new retail and experiential concept store

Note: This article was first published on 4th June 2019.

Image source: Singtel

UNBOXED by Singtel is a new retail and experiential concept store. This unmanned, pop-up store will introduce Singtel customers to a revolutionary retail experience that’s driven by advanced technology.

Image source: Singtel

For a start, there’s an in-store roving live bot, powered by facial recognition technology, to dish out personalized recommendations to customers.

Image source: Singtel

They can also proceed to video-assisted self-help kiosks to “sign up for mobile plans, make bill payments, top up prepaid cards and Dash wallets, and get instant SIM card replacements.”

Image source: Singtel

For customers who have signed up successfully for new mobile plans, they can pick up their purchased devices from the in-store POPStation, if the devices are in-stock.

Image source: Singtel

They can then proceed to the Accessories Wall to complement their new devices with accompanying accessories.

Image source: Singtel

There are also latest phones on display for customers to try out, the devices’ specifications can be viewed and compared from the in-store display wall. UNBOXED is a joint effort by Singtel, SingPost and NCS, who developed the Sentinel security solution for the unmanned store. The POPStation lockers are stocked with devices and replenished daily using SingPost’s Last Mile Platform (LaMP).

Image source: Singtel

When fully extended, UNBOXED occupies a 45 square meter footprint. The store is modular and can be easily transported. It can also be reconfigured to fit different spaces. UNBOXED will move to a new location every few months to serve customers at areas with high footfall, like transport hubs and school campuses.

Do pop by CBD now, i.e., 20 Pickering Street to check out Singtel’s first unmanned pop-up store!

Source: Singtel

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