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Tag Heuer keeps the Wear OS flag flying with its new Connected watch

By Kenny Yeo - on 22 Mar 2020, 10:54am

Tag Heuer keeps the Wear OS flag flying with its new Connected watch

Note: This article was first published on 13 March 2020.

The new Tag Heuer Connected (Image source: Tag Heuer)

Tag Heuer has just announced its third-generation Connected smartwatch.

For now, it's only available in a 45mm stainless steel or titanium case and it's a more conventional take on watches.

Tag Heuer's last generation smartwatch, the Connected Modular 45, has a complicated modular system where you could swap the case, lugs, and strap.

This one can't do any of that. Instead, it comes with a fixed case that's heavily inspired by the brand's famous Carrera collection. Look at those faceted lugs.

The upside is that the watch is more svelte and refined, which is exactly what you'd want for what is supposed to be a high-end luxury smartwatch.

The new Connected watch is supposed to be more elegant on the wrist. (Image source: Tag Heuer)

The new Connected watches come with sapphire crystals, ceramic bezels, and has a water resistance rating of 50 metres, which means you can take them swimming.

The display is OLED and measures 1.39 inches in size and has a resolution of 454 x 454 pixels. It's protected by a sapphire crystal.

Inside, the new Connected watches are powered by the Qualcomm Snapdragon Wear 3100 chipset and runs Wear OS.

Some readers might recognise this chipset as being announced way back in 2018 but – surprise, surprise – it's still Qualcomm's newest chipset for wearable devices.

The watches all come with built-in heart rate sensors. (Image source: Tag Heuer)

In terms of sensors, the new Connected watch features built-in GPS, heart rate sensor, compass, accelerometer, and gyroscopic sensors.

There's no LTE because Tag Heuer says that would have made the watch too thick. There's also no speaker or microphone, so you won't be able to activate Google Assistant with it.

The new sensors are aimed at offering better activity and fitness tracking. To that end, there's a new fitness app that can monitor and recording activities like golf, running, cycling, and more.

Tag Heuer says its Connected watch has a battery capacity of 430mAh and should last about 20 hours with standard use. If you are tracking fitness and have sensors like the GPS turned on, that goes down to 6 hours.

The new Connected watch also comes in titanium. (Image source: Tag Heuer)

The new Tag Heuer Connected with be available in four variants with prices starting at S$2,550. Here are the variants and pricing:

  • Stainless steel case, PVD bezel, black rubber strap - S$2,550
  • Stainless steel case, black bezel, black rubber strap - S$2,550
  • Stainless steel case, black bezel, stainless steel bracelet - S$2,750
  • Black titanium case, black bezel, black rubber strap - S$3,300

Tag Heuer is also offering accessories to customise your watch. Additional rubber straps start at S$140 while the stainless steel bracelet can be purchased separately at S$690.

Sadly, Tag Heuer is discontinuing its trade-in program that allowed customers to trade-in their Connected watches for mechanical ones. That's a real pity and I think it'll put off quite a number of people, especially at these prices.

You can check out the new Tag Heuer Connected watches here.

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