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The Straits Times Launches Enhanced New Smartphone and iPad Apps

By Joy Hou - on 31 Oct 2012, 1:30pm

The Straits Times Launches Enhanced New Smartphone and iPad Apps

The Straits Times (ST), the flagship newspaper of SPH (Singapore Press Holdings), is set to launch two enhanced apps for smartphones and the iPad tomorrow (Nov 1).

The new ST smartphone app covers both iPhones and Android smartphones while the new ST iPad edition is for iPad devices only. The iPhone and iPad editions offer ST in native and PDF formats, with free breaking news; while the Android edition offers ST in the native version only, with free breaking news.

(Click to view a bigger version)

From 1 November, there are new subscription packages and offerings for subscribers, with the All-in-One package costing S$4 more than the print edition. The monthly subscription to The Straits Times print edition costs S$24.65, plus a delivery fee of S$2 to S$4, depending on the subscriber’s household type.

At S$28.65 per month, subscribers of the All-in-One package will be able to enjoy up to four concurrent access on their iPhone, iPad and Android smartphones, up from the current configuration of one iOS device plus one Android smartphone only. Those on the current All-in-One packages for the iPhone/iPad editions and the Android edition can upgrade to the new package at no extra charge until the end of their contract period.

The new ST smartphone edition and ST iPad edition each will cost S$26.65 per month. The ST Online Premium edition, which contains the full content from the day's newspaper, will cost S$26.65 per month or S$7 a week.

Subscription for the ST iPad or iPhone editions can each be purchased from the iTunes Store at US$7.99 (approximately S$10) a week or US$27.99 (approximately S$35) a month.

With the introduction of the two new ST digital editions, ST is now available in multiple editions on the following platforms:
1. The daily print (newspaper) edition;
2. The ST Online Premium edition, which comprises a free section and a paid "ST Premium" section which is accessible only with a subscriber password;
3. A paid iPad edition, with breaking news offered free;
4. A paid iPhone or Android smartphone edition, with breaking news offered free.

For a summary of the various pricing packages, and details of how to subscribe to the new ST All-in-One package, subscribers can visit the revamped e-shop.

ST smartphone and iPad readers will be treated to a fresh reading experience. The new iPad Retina Display will offer higher resolution and pixel density. Readers will enjoy sharper and more vibrant images reducing the need to zoom in and magnify them.

Mr Warren Fernandez, Editor of The Straits Times, said: “More of our readers are relying on their mobile devices to stay updated with the latest news on the go through the day. Many also enjoy sitting back to read our news reports and analysis pieces on their tablets, as well as in print, when they have more time. This is why we are offering our content across platforms, with new apps making use of the latest technology, and various pricing packages, to meet the needs of our readers."

Subscribers to the new ST iPad app and the ST smartphone app, specifically for iPhones, will also have access to the print ST CATS Classified and Recruit sections in PDF formats. Android phones do not support PDF libraries at this point in time. Readers can easily access any classification directly from the Classified home page, or enjoy browsing the Classified pages like the print edition while enjoying features such as zoom and multiple-page scroll menu.

Ms Tan Su-Lin, Vice-President, CATS Classified, Marketing Division, said: “Classified has been an integral part of ST from the very beginning and stand for a comprehensive and reliable marketplace for both advertisers and readers. With the CATS Classified and Recruit sections now available on the iPhone and the iPad, the reach and effectiveness of these products have been extended, making them even more accessible, convenient and easy to use."

The standalone apps for iPhone and iPad can be downloaded from the iTunes Store, while the Android app is available in Google Play.

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