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StarHub and OCBC announce "We Economy": Singapore's first bank-telco partnership

By James Lu - on 9 Oct 2017, 11:21am

StarHub and OCBC announce "We Economy": Singapore's first bank-telco partnership

Mr Samuel Tsien, Group CEO of OCBC Bank, with Mr Tan Tong Hai, CEO of StarHub officially launch the new partnership.

StarHub and OCBC announced the formation of Singapore's first bank-telco strategic partnership today. The multi-year collaboration will be called "We Economy" with both companies starting by investing S$6 million over the next 12 months to build a network of partnerships across multiple industries. These industries will include transport, retail, insurance, health and wellness, and real estate. 

Both companies will also be investing in Aritificial Intelligence and IoT to enhance customer experiences.

As part of the partnership, store-in-stores will soon be popping up at both StarHub and OCBC branches, with mini StarHub stores appearing in OCBC banks and mini OCBC branches opening in StarHub stores. The first StarHub store-in-store opens today at OCBC's Orchard Gateway branch, while an OCBC mini branch will soon be opening at StarHub's Plaza Singapura store.