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Spotify has 40 million paid subscribers, eclipsing Apple Music's 17 million base

By Cookie Monster - on 15 Sep 2016, 12:00am

Spotify has 40 million paid subscribers, eclipsing Apple Music's 17 million

Despite the threat from Apple Music, Spotify continues to grow its paid subscriber base. 

Spotify CEO Daniel Ek first hinted about the milestone via the official Twitter account with a post, "40 is the new 30. Million". A company spokesperson reportedly confirmed the figure to 9to5Mac.

Four months ago, Spotify revealed that it had 30 million paid subscribers thanks to accelerated growth. This means that Spotify managed to add another 10 million paid subscribers in five months. In comparison, Apple Music currently has 17 million paid subscribers which is an increase of 4 million in five months.

Although Apple recently introduced a refined user interface for Apple Music and managed to snatch some exclusive tie-ups with some music artists, it is clear that Apple has to do more to catch up.

Source: 9to5Mac

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