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Sony will not release a refresh of their Xperia X or X Compact smartphones

By Liu Hongzuo - on 25 May 2017, 11:00am

Sony will not release a refresh of their Xperia X or X Compact smartphones

Sony Mobile confirms that the Xperia X and Xperia X Compact will not get a refresh, and will focus on mid-range and flagship phones moving forward.

FY2016 sales targets for the discontinued devices.

The Japanese electronics giant said that a key reason for its discontinuing Xperia X and X Compact was because they didn’t achieve their sales targets in and outside of Japan. As seen above, the phones fulfilled 85% of their Japan target, but only 31% of the sales target outside of Japan, and therefore only meeting 43% of their global target.

The dropping of these two phones helped to slim down the bloat within its existing line-up – Sony Mobile also said that they will instead focus on bringing mid-range and flagship quality smartphones. So far, the smartphones available to the Singapore market are the Xperia XZs that launched in late April 2017, the Xperia XA1 Ultra, and the flagship Xperia XZ Premium; the latter two will come on 10th June 2017.

The Sony IR Day meeting also brought some insights into future smartphone devices. As seen from the slide above, FY2017 indicated two new flagship smartphones that will arrive later this year. Also mentioned in other slides was Sony’s intent to focus on their core strengths – by delivering products that tap into their already established audio-visual and communications background, and capitalizing on their branding. Territories that Sony specifically singled out included Japan, East Asia, Asia Pacific (that’s us), Middle East and Europe.

Source: Xperia Blog via The Verge

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