Obsessed with technology?
Subscribe to the latest tech news as well as exciting promotions from us and our partners!
By subscribing, you indicate that you have read & understood the SPH's Privacy Policy and PDPA Statement.
News Categories

Sony mobile will only focus its efforts in these four markets

By Cookie Monster - on 22 May 2019, 12:00am

Sony will only focus its mobile efforts in these four markets

Image source: Sony

Sony held its corporate strategy day yesterday where it revealed medium-term plans for the business such as cutting operating costs by 50% and leveraging its reorganization under the Electronics Products & Solutions Segment to increase appeal for the Xperia phones. More importantly, Sony officially confirmed the markets which it will be focusing on and which regions are "defocused". 

The company revealed in a slide that Japan, Europe, Taiwan and Hong Kong are its focus regions while almost everything else on the map are shaded red as "non-focus and defocused regions". The "non-focus and defocused regions" include India, Australia, Canada, South America, Mexico, Africa, the Middle East, Malaysia, Thailand, Indonesia, Singapore and more. 

Sony's withdrawal from these "non-focus and defocused regions" likely contributed to its lowest quarterly shipments of 1.1 million this year. The company reportedly cut its smartphone workforce by 50% and closed a smartphone plant in China to reduce costs.

Source: Sony via Xperia Blog