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Sony is turning to Mini LED to power its new flagship Bravia 9 television series in 2024

By Aaron Yip - on 23 Apr 2024, 6:05pm

Sony is turning to Mini LED to power its new flagship Bravia 9 television series in 2024

Sony's new tagline focus for the 2024 TVs. (Image Source: Sony)

The best seats are in your own home

Sony is stepping away from the traditional OLED screens with their new flagship Bravia 9 series for 2024, choosing instead to use Mini LED backlighting.

The Bravia 9 is set to replace the X95L model, boasting a 50 percent increase in brightness and more than three times the number of dimming zones. Sony also says this model achieves "OLED level blacks" (yes, our eyebrows were raised too), and credits the improved brightness and deeper black levels to its new XR Master Backlight Drive system, which is split into three parts: the processor, the LED driver, and the micro LEDs.

The Bravia 9 is Sony's latest flagship television and uses a Mini LED panel.

The technology promises precise backlight control, which should minimise the halo effect that can occur when bright objects are displayed against dark backgrounds. A Sony spokesperson at the launch also suggested that this system provides a level of backlighting control comparable to that of professional monitors for Hollywood productions.

Enhancements also extend to the updated XR Processor, which now boasts better picture recognition capabilities, particularly for faces and greenery. Sony also mentions that facial recognition works on both real and animated faces from various angles, aiming for sharper and more defined features.

Image Source: Sony

Interestingly, the Bravia 9 will retain the MediaTek Pentonic 1000 chipset and will feature just two HDMI 2.1 inputs (one of which will double up as an eARC port), supporting Dolby Vision 4K/120Hz gaming, VRR, and ALLM. Unlike new flagship models from Samsung and LG, the Bravia 9 will not support 144Hz gaming.

On the audio front, Sony's LED Acoustic Multi-Audio+ system makes its debut in the Bravia 9, featuring a 70W 2.2.2 channel audio system, which includes two 10W upward firing beam tweeters and dual 10W subwoofers. It really did sound impressive when Sony showed a clip of Marvel’s Spider-Man: No Way Home at the launch event, with clear and precise sound positioning. Of course, the jury is still out there until we get our hands on a test unit in our own test environment and source materials.

The Bravia 9 will be available in 75-inch and 85-inch models for S$9,999 (from May onwards) and $12,999 (from June onwards), respectively. Interestingly, the 65-inch model will not be released in Singapore. It’s really an odd decision by Sony as I thought this might limit options for consumers in smaller living spaces who are looking for high-quality television, but this could likely be a marketing decision. For one, 55 and 65-inch sizes are more reasonably priced as OLED models (via the Bravia 8 series), but to go larger, OLED screens are just too expensive. This is why the Bravia 9 champions the larger-than-life screen options through Mini LED.

@hwztech We had a glimpse of Sony’s latest Bravia line of televisions - the Bravia 9 is absolutely divine! #sony #sonybravia #bravia #television #tv #oled #miniled @SonyElectronics ♬ Spider Man - Mr Kong

For interested buyers of the Bravia 9 75- or 85-inch televisions, Sony is running a pre-order bundle promotion that includes a free PlayStation 5 digital console worth $669, wall bracket plus installation (worth $199) and Sony Pictures Core subscription. It’s a pretty good deal, in my opinion.

Separately, Sony has also announced the Bravia 8 (OLED), Bravia 7 (Mini LED) and Bravia 3 (LED) in various sizes ranging from 43-inch for the Bravia 3 and up to 85-inch for the Bravia 7.

Here's a breakdown of the different models and their pricing:

Model Name and sizes

SRP

Availability

Pre-Order Bundle Promotion

BRAVIA 9 Mini LED

85XR90

S$12,999

June 2024

85XR90 at S$9,999* with PS5 Digital Console^ (Slim, worth S$669) + Wall bracket and installation^ (worth S$199) + SONY PICTURES CORE™ subscription^.

75XR90 at S$8,499* with PS5 Digital Console^ (Slim, worth S$669) + Wall bracket and installation^ (worth S$199) + SONY PICTURES CORE™ subscription^.

75XR90

S$9,999

May 2024

BRAVIA 8 OLED

65XR80

S$5,999

June 2024

65XR80 at S$5,049* with PS5 Digital Console^ (Slim, worth S$669) + Wall bracket and installation^ (worth S$199) + SONY PICTURES CORE™ subscription^.

55XR80 at S$3,799* with PS5 Digital Console^ (Slim, worth S$669) + Wall bracket and installation^ (worth S$199) + SONY PICTURES CORE™ subscription^.

55XR80

S$4,099

BRAVIA 7 Mini LED

85XR70

S$8,699

May 2024

Not Applicable

75XR70

S$7,199

65XR70

S$4,999

BRAVIA 3 LED

85S30

S$5,799

June 2024

Not Applicable

75S30

S$3,799

65S30

S$2,399

55S30

S$1,899

50S30

S$1,599

43S30

S$1,399

Noticed how Sony has also made its naming convention so much simpler and easy to understand? One of the most frustrating issues with TV models is how some brands over-complicate their models with long, hard-to-remember names. With the 2024 line-up, it's very clearly defined that Bravia 9 is Sony's flagship model and trickling down all the way to the entry-level Bravia 3, regardless of panel type.

It's smart, sensible and I wish more TV brands could do the same (here's looking at you, big Korean brand)

*Pre-order is available at all participating Sony Stores and Authorised Dealers from 18 April 2024, while stocks last. Terms and conditions apply.

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