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Sony Honda Mobility announces electric car brand, AFEELA at CES 2023

By Cookie Monster - on 6 Jan 2023, 1:00am

Sony Honda Mobility announces electric car brand, AFEELA at CES 2023

AFEELA is the electric car brand of Sony Honda Mobility.

Sony Honda Mobility (SHM) announced its electric car brand, AFEELA and showcased a prototype at CES 2023.

According to SHM, AFEELA represents "FEEL", which is at the center of the mobility experience. It is an expression of an interactive relationship between people and mobility.

The prototype is equipped with 45 cameras and sensors (e.g. Time-of-Flight) inside and outside, together with 800 TOPS of maximum computing power for ECU.


@hwztech Sony unveils their first smart car, and everyone wants a picture. Me included. #ces #ces2023 #sonyces #sonyhondamobility #afeela #smartcar #qualcomm #snapdragon #automobile #hwzsg #zachdoesces #fyp ♬ Epic Music(863502) - Draganov89


SHM is partnering Qualcomm to secure chips from the latter's Snapdragon Digital Chassis to use in key features such as AD/ADAS, HMI/IVI, and telematics. It is also collaborating with Epic Games to create new value in mobility services and entertainment.

The interior of the AFEELA prototype.

Other planned features include Level 3 automated driving under limited conditions, Level 2+ driver assistance in certain conditions, and intuitive navigation through the use of augmented reality.

SHM says a production model will be based on this prototype. Pre-orders are slated to start in the first half of 2025, sales by the end of 2025, and delivery from spring in 2026 in North America.

Source: SHM

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