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Sony Elevates Consumer Entertainment Experience

By Joy Hou - on 22 Feb 2011, 2:35pm

Sony Elevates Consumer Entertainment Experience

Sony South East Asia today announced innovative new networked products and exciting additions to its 3D consumer offering. At its Sony: Inspiring Innovation launch, Sony unveiled its latest products with future-focused technologies built around consumers’ desire for networking and entertainment. Ranging from full high-definition, 3D-capable BRAVIA LCD televisions to Cyber-shot cameras, Handycam camcorders, and VAIO personal computers, Sony’s expanded lineup is designed to inspire.

Television Redefined

Sony’s new BRAVIA HDTV lineup redefines the television category for consumers, delivering new sets that actively engage viewers by building on its broad line of innovative 3D and Internet-connected TVs. The 2011 BRAVIA LCD HDTV line for South East Asia features 11 new 3D-capable and 20 Internet-connected models. In all, there are 26 new BRAVIATM models in the 2011 lineup.

The new models offer uncompromising picture quality with Sony’s new X-Reality PRO and X-Reality Engine digital video processors, which separate incoming video signals by outline, texture and color/contrast, and add appropriate image enhancements to create the best picture possible. Headlining Sony’s new 3D capable range is the BRAVIA KDL-HX925 series, featuring brilliant full HD (1080p) picture quality and Sony’s Intelligent Peak LED backlight for outstanding contrast. The models in the series also sports Sony’s MotionFlow XR 800, featuring a precise backlight control synchronized with the liquid crystal movement from frame to frame – creating clearer, sharper moving images.

Sony continues its evolution in connectedness with new BRAVIA models that feature seamless Internet connectivity. This provides access to free and premium movies, video and music services through the BRAVIA Internet Video platform, including YouTube. Social media enthusiasts can also look forward to the latest BRAVIA Internet Widgets that include Facebook and Twitter. Users can stay connected to their friends simply by downloading personal widgets to the TV, enjoying real-time updates from these sites without having their TV viewing interrupted.

3D Total Solutions in a 3D World

In 2010, Sony established itself as the industry leader in 3D entertainment across hardware, software, and content platforms. 2011 begins the next phase of Sony’s 3D strategy to make 3D more personal, enabling consumers to shoot, play and share their user-generated 3D content wherever they go.


Handycam HDR-TD10

Sony’s 3D Handycam camcorder, the HDR-TD10, is the world’s first 3D camcorder to record in “Double Full HD,” or 1920 x 1080 times two. The integrated dual lens system includes two of each key component – double Sony G Lenses, double “Exmor R” CMOS sensors, and double “BIONZ” image processors. With this new system, users can play back 3D content in Full HD 2D automatically on non-3D displays, and view 3D footage without glasses on the camcorder’s crisp Xtra Fine 3.5-inch touch screen LCD or with glasses on any 3D capable HDTV.


Bloggie 3D (MHS-FS3)

For content creators in the blogosphere, Sony continues to innovate in the pocket video camera space, revealing the world’s first HD 3D pocket camera, Bloggie 3D (MHS-FS3). The Bloggie 3D camera captures HD 3D as well as Full HD 2D MPEG-4 video or 5.1 megapixel photos.

Similar to the 3D Handycam, the Bloggie 3D utilises two lenses in its portable and affordable design. Its 3D video and photos can be viewed on its own 2.4-inch 3D LCD screen without glasses, or with glasses on any 3D-capable television via HDMI connection.


Cyber-shot DSC-TX100V

Sony’s Cyber-shot line continues to advance digital still cameras to make it easy for consumers to get DSLR-quality still images, high quality Full HD video, and stunning 3D photos. Sony’s four new 16.2-megapixel “Exmor R” CMOS sensor cameras in its Cyber-shot lineup are the world’s first cameras to include 3D Still Image mode for taking 3D images using only one lens and imager. They are also one of the few digital still cameras with the innovative Dual Rec feature for taking still photos during video capture. The new DSC-WX9, DSC-TX100V, DSC-TX10 and DSC-HX7V provide excellent low-light performance, 10 frames per second burst shooting, and Intelligent Sweep Panorama features.


VAIO F series

Sony’s new VAIO F series 3D laptop is designed for consumers looking for the ultimate in mobile entertainment and functionality. It has a built-in 3D sync transmitter and includes 3D active glasses, allowing viewers to enjoy 3D movies and pictures in full HD 1080p resolution on its 16-inch, high-contrast, and 16 x 9 widescreen display. In addition to 3D viewing, the F series packs a second-generation Intel Core i7 Processor with four cores and supports Intel Hyper-Threading and Intel Turbo Boost Technology 2.0, delivering premium performance. It comes with the Windows 7 Home Premium operating system.

Built with Blu-ray drives, the new VAIO F creates the ideal bridge between HD playback and the creation of consumers’ own HD world, allowing them to manage, edit and share personal HD content, while preserving their digital memories.

make.believe - Integrated Consumer Experience

At home or on the go, Sony’s new technologies and products for 2011 promise to deliver entertaining and enriching experiences as unique and differentiated as each consumer. Connected products provide users the power to view, share and even create content like never before – with technology making a practical and personal connection with customers. Sony delivers on the make.believe promise, empowering consumers to believe that anything they can imagine, they can make real.

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