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Sony Debuts New Feature-Packed Cyber-shot Cameras
By Joy Hou - on 1 Feb 2011, 2:37pm

Sony Debuts New Feature-Packed Cyber-shot Cameras

Bigger zoom with less blur: Cyber-shot HX Series cameras with Full HD AVCHD and Full HD 50P/60P video

HX100V and HX9V with 3D, new Intelligent Sweep Panorama High Resolution Mode and GPS/Compass

Forgotten your camcorder? There’s no need to worry. At the touch of a dedicated Movie button, the power-packed Cyber-shot HX100V and HX9V from Sony now offer Full HD AVCHD video recording, capturing stunning movies in rich, high definition detail and stereo sound. In addition, both cameras offer Full HD 1920 x 1080 at 50p/60p video capabilities, shooting fast-moving action with exceptional smoothness and clarity.

What’s more, both new HX Series cameras are loaded with cutting-edge innovations by Sony to shoot stills, video and 3D with the quality you’d expect from a bigger, bulkier DSLR camera.

Despite their powerful zoom range, HX100V and HX9V can capture crisp, blur-free images with significantly reduced handshake, even while you’re walking along. Featured on both cameras, Optical SteadyShot with Active Mode is a powerful image stabilisation system with ‘3-way shake cancellation’ as found on premium Handycam camcorders by Sony. You’ll be rewarded with clearer results when you’re shooting handheld, even at telephoto settings where camera shake is most pronounced.

Cyber-shot DSC-HX9V

The Cyber-shot HX100V also features a manual control ring that can be assigned as desired to adjust focus or zoom. It’s ideal for applications like macro photography, where focus can be adjusted precisely while viewing a magnified portion of the image.

Cyber-shot DSC-HX100V

New accessories for Cyber-shot

There’s a choice of elegantly styled carry case options for HX100V and HX9V. Giving easy access to your camera, the design avoids electromagnetic interference with the GPS/Compass function of both cameras. Both cases feature a quality leather-like finish, with a handy pocket for a spare memory card – ideal if you’re shooting lots of HD video. Crafted to protect the Cyber-shot HX100V, the LCS-HG case offers extra carry space for an additional battery.

Party-shot IPT-DS2

Compatible with the HX9V and several other Cyber-shot models , the Party-shot IPT-DS2 automatically captures smiling, relaxed portraits of everyone in the room – including you. Just touch a button and Party-shot starts ‘on demand’ shooting. There’s also support for Intelligent Sweep Panorama with compatible Cyber-shot models. Party-shot IPT-DS2 comes supplied with a protective cover and dedicated stand.

Cyber-shot J10

Cyber-shot DSC-J10

Also new from Sony is the Cyber-shot J10 which combines superior image quality with simple, uncluttered operation. The camera sports a powerful 16.1 megapixel CCD sensor, 4x optical zoom lens with 25mm wide angle, Sweep Panorama and Intelligent AUTO to capture precious moments in spectacular detail on the go.

Built on the concept of “Easy to share”, the J10 features built-in USB connector and PMB Portable software which eliminate the need for data transfer cables and enable direct upload of pictures and movies to any computer. Boasting 4GB of internal memory, users can simply start shooting once they take the light and compact J10 out of the box.

New SDHC media cards

All new Cyber-shot models are compatible with the latest range of premium-quality SDHC cards by Sony. The perfect partner for your Cyber-shot, they’re also a great match for SD/SDHC-compatible cameras, camcorders and devices from other manufacturers. The affordable Essential Series and value-added Experience Series are joined by the flagship Expert Series (Class 10) for photo users who demand class-leading capacity and transfer speeds.

The new Cyber-shot models and Party-shot accessory will be available in Asia Pacific from the following dates:

Model Colours Availability
Cyber-shot DSC-HX100V Black April
Cyber-shot DSC-HX9V Black, Gold April
Cyber-shot DSC-J10 White, Black, Red, Orange, Blue March
Party-Shot IPT-DS2 Silver April


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