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Hearing aid maker Sonova is buying Sennheiser's consumer division for €200 million

By Kenny Yeo - on 7 May 2021, 3:13pm

Hearing aid maker Sonova is buying Sennheiser's consumer division for €200 million

(Image source: Sennheiser)

Sonova has just announced that it is acquiring the consumer division of Sennheiser for €200 million (~S$321 million).

The move will see Sonova instantly becoming one of the biggest names in consumer personal audio. 

Based in Switzerland, Sonova is said to be the world's biggest maker of hearing aids. 

Arnd Kaldowski, the CEO of Sonova, said:

I am very pleased that Sennheiser has chosen Sonova to further develop the well-renowned Consumer Division. We look forward to welcoming our new colleagues and to building on the combined strengths of both organizations to successfully shape our joint future. The fast-growing market for personal audio devices is rapidly evolving. Combining our audiological expertise with Sennheiser’s know-how in sound delivery, their great reputation as well as their high-quality products will allow us to expand our offering and to create important touchpoints with consumers earlier in their hearing journey. Combining our market-leading technology with the strong brand and well-established distribution network of Sennheiser creates a strong foundation for future growth.

Sennheiser's co-CEO Daniel Sennheiser said:

We couldn't have asked for a better partner than Sonova for our Consumer Division. Sonova is a strong, well-positioned company. Not only do we share a passion for unique audio experiences, we also share very similar corporate values. This gives us an excellent foundation for a successful future together

Co-CEO Dr. Andreas Sennheiser added:

The combination of our strengths provides a very good starting point for future growth. We are convinced that Sonova will strengthen the Sennheiser Consumer Division in the long term and capture the major growth opportunities.

Though many audiophiles readily recognise the Sennheiser name, the storied German company faces significant challenges in the consumer audio market, particularly in the wireless space, where competition is varied and plenty. 

In their press release, Sonova mentioned that hearing loss occurs as a normal part of ageing and that the "first remedial steps may include non-medical solutions to enhance hearing in specific situations". Perhaps this is a sign that we'll see Sonova's hearing care technologies integrated into future Sennheiser products? 

Most recently, Sennheiser's Momentum True Wireless 2 earbuds won the Best True Wireless Earbuds award at our Tech Awards 2021.

As for Sennheiser, the company will now focus on its pro audio business – think high-end microphones and headphones for studio recording and broadcasting. It says it "plans to continue to grow at an above-average rate under its own power and to expand its already strong position in the global market".

Source: Sonova, Sennheiser

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