Singtel launches Singapore’s first 5G-enabled smart retail showcase

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Singtel launches Singapore’s first 5G-enabled smart retail showcase

T K Ng from SFX Corp demonstrating the use of a customised avatar to provide in-store customer service and handle customer enquiries. Image source: Singtel.

Singtel has launched the first 5G-enabled smart retail showcase, intended to improve retail workflows and a better customer experience through the use of 5G, Apple devices, and associated technology like Augmented Reality and Avatars by leveraging Singtel’s 5G network and multi-edge computing solutions.

Dennis Wong, Vice President, Enterprise 5G and Platforms, Singtel, said:

The pandemic has motivated retailers to become more innovative in engaging with customers, both online and through physical in-store experiences, driving retail enterprises to seek technology solutions to remain relevant and profitable. Retailers also continue to face common issues like figuring out how to attract customers with unique and personalised shopping experiences, increase customer engagement and retention, and improve productivity in a tight labour market, among others.

Malte Hartwig from Zühlke demonstrating the Scandit’s MatrixScan and Smart Data Capture solutions for seamless integration and efficient store operations. Image source: Singtel.

The showcase is open to Singtel partners to test out various 5G-enabled retail targeted technology solutions to accelerate their digital transformation plans and improve supply chain visibility and management.

Managed via Singtel Paragon, the industry’s first all-in-one orchestration platform for 5G, multi-edge computing (MEC), and cloud services, the various retail applications of the showcase are deployed through the latest line-up of Apple products including, the iPhone 14 Pro, iPhone SE, iPad Pro, and iPad mini.

@hwztech #singtel #smartretail ♬ Storytelling - Adriel

About half the size of a standard badminton court, the showcase at Singtel’s Centre of Digital Excellence (CODE) at Telepark, Tampines, comprises a front-of-house set up as a mock “retail fashion store” and a back-of-house “storeroom” to simulate the working environment of an actual retail store.