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Singtel kicks off exclusive Metaverse event with Alec Benjamin in ifland

By Ken Wong - on 14 Jan 2023, 12:01am

Singtel kicks off exclusive Metaverse event with Alec Benjamin in ifland

Groove along with Alec Benjamin in ifland.

Singtel held its first metaverse event called “Destination: ifland”, at the Singtel Comcentre featuring American singer-songwriter, Alec Benjamin.

Held on SK Telecom’s (SKT) metaverse platform, ifland, the event was held exclusively for Singtel customers and was meant as a showcase of how Singtel’s 5G network is able to support and enable richer and more immersive metaverse experiences for consumers.

Terence Lai, VP for consumer products and partnerships at Singtel, said that Singtel was bringing ifland to consumers in Singapore thanks to its partnership with SKT. But, Lai added, while this was the first, it wouldn’t be the last.


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As to adoption rates, Lai said that Singtel wasn’t looking at numbers at the start as it was just the beginning, and the company was looking at it as providing customers with a different experience and showcasing their 5G network and the good latency it provided.  

He added that Singtel plans to hold other events on ifland such as K-pop fan meets, and exclusive members’ only events.

Benjamin serenaded the audience with his hit songs, answered fans’ questions, and took pictures with fans using his avatar. Participants also got to explore other immersive metaverse experiences such as playing games using the Pico 4 augmented reality (AR) headsets.

Boxing is one of the games that comes with the Pico 4.

“Destination: ifland” is the first instalment in The Meta Guide, a series of metaverse-themed events Singtel plans to develop in collaboration with SKT. The series is aimed at introducing new platforms and experiences in the metaverse for consumers to explore.

The ifland app is currently available to Android and iOS users in over 49 countries. To find out more about The Meta Guide by Singtel and upcoming events, visit Singtel Meta.


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