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Samsung teases Galaxy AI products at CES 2024

By Liu Hongzuo - on 11 Jan 2024, 7:43am

Samsung teases Galaxy AI products at CES 2024

The Las Vegas music and entertainment arena, Sphere, teases Samsung's Galaxy AI with the help of a Disney princess, who is also a superhero, doctor, and sorcerer.

While Samsung will likely be busy preparing for its upcoming Samsung Unpacked H1 2024 announcement, it did not stop the brand from showing off at CES 2024. 

The Korean electronics brand went all out at the annual consumer electronics trade fair by partnering with Disney’s Marvel Studios, taking over Las Vegas’s giant exterior LED arena, also known as the Sphere (or Exosphere).

The façade of Sphere featured Samsung’s Galaxy AI by using Doctor Strange to “hint at new mobile AI capabilities” that would soon be available to Galaxy users worldwide. 

Closer to the CES 2024 show floor, Samsung had a dedicated Mobile Experience Zone showcasing some of its latest Galaxy products, like the Galaxy Book4 series launched in early January 2024, in South Korea. It’s an Intel Core Ultra notebook with a newly added NPU and touchscreen Dynamic AMOLED 2X panel.

Samsung also previewed its inclusion of Microsoft’s generative AI assistant, Copilot, to show how it cuts across both mobile and PC offerings by the Korean giant.

Galaxy Experience Space will be open to Samsung fans for trying out Galaxy AI.

Finally, the company also teased its upcoming Galaxy AI experiential zones made for the public that would pop up worldwide. 

Noticeably, Singapore is not included in the list. However, there are plenty of APAC locations where members of the public can try out Galaxy AI at these spaces, and learn what Samsung’s proprietary artificial intelligence ecosystem can offer them.

Galaxy Experience Space venues around the world:

  • Bangkok: Jan. 18 to Feb. 11 at Central Ladprao, 1691 Phahonyothin Road, Chatuchak 10900, Bangkok, Thailand
  • Barcelona: Feb. 15 to Feb. 29 at Plaza Catalunya, L’Eixample, 08002 Barcelona, Spain
  • Berlin: Jan. 17 to Feb. 14 at Mall of Berlin, Leipziger Platz 12, D-10117 Berlin, Germany
  • Dubai: Jan. 18 to Feb. 14 at Dubai Mall, Mohammed Bin Rashid Boulevard, Downtown Dubai, United Arab Emirates
  • London: Jan. 17 to Feb. 14 at Westfield White City, 1081 Ariel Way, London W12 7GF, U.K.
  • New York: Jan. 17 to Feb. 16 at 50 W. 34 St., New York, NY 10001, U.S.
  • Paris: Jan. 17 to Feb. 14 at Westfield La Defense, 15, Parvis de la Défense, Puteaux 92092, France
  • Seoul: 18 to Feb. 12 at Times Square, 15 Yeongjung-ro, Yeongdeungpo-gu, Seoul / Shinsegae Central City, 176 Sinbanpo-ro, Seocho-gu, Seoul, Korea

Source: Samsung (1, 2, 3)

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