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Samsung’s CES 2023 TVs go all in on software perks

By Liu Hongzuo - on 4 Jan 2023, 3:00pm

Samsung’s CES 2023 TVs go all in on software perks

Samsung's CES 2023 reveal for TVs packs software upgrades to the brim.

Samsung’s CES 2023 slate of high-quality, premium TVs is here to tickle your fancy, with plenty of upgrades to satisfy film connoisseurs and couch potatoes alike. In this year’s range, the Korean electronics brand focused heavily on software additions, using a mix of artificial intelligence and improved intuitiveness for a better watching experience. 

Here’s the down-low on its Neo-QLED, Micro LED, and OLED TV offerings, plus all the little perks and upgrades that complete its home display ecosystem.


Samsung’s Neo-QLED additions

Samsung Neo-QLED 8K TV.

Neo-QLED is Samsung’s version of QLED, which replaces conventional LED backlighting with tinier and more precise mini-LED backlighting that is just as bright. 

2023 Neo-QLED 8K and 4K resolution TVs get Auto HDR Remastering, which uses AI to convert standard dynamic range (SDR) content into high dynamic range (HDR) on a scene-by-scene basis. 

If you actively use SmartThings (Samsung’s smart home platform), the new Neo-QLED TVs come with an integrated module that provides SmartThings Zigbee and Matter Thread compatibility without needing an additional dongle. Additionally, SmartThings starts supporting Matter-powered devices this year, and it’s already compatible with Google Home stuff, making these new TVs all the more smart home-friendly. 

Other additions are Chat Together (live groupchat in real-time with others watching the same content), ConnecTime (taking videocalls from connected devices and casting them onto TV), and 3D Map View for seeing all your connected smart home devices at a glance.


Micro LED and Samsung OLED

2023’s Micro LED TVs now offer models in more sizes, starting at 50-inch and going all the way to 140-inch variants. The real perk here is Micro LED not needing a bezel, so the TVs can maximise any available viewing real estate.

Samsung OLED’s 2023 range now offers 55, 65, and 77-inch models, and they also get colour-improving Quantum Dot technology which was originally made for its Neo-QLED panels. They also retain its Neural Quantum Processor, which is crucial in bringing out OLED’s brightness and colour perks to the visible eye. New TVs can also go up to 144Hz refresh rate, and these OLED panels also get AMD’s FreeSync Premium Pro certification if you intend to attach your gaming PC to any of them.

All Samsung Smart TVs can also get Samsung TV Plus, a free, ad-supported video-on-demand streaming service that offers 1,800 channels (50 of which are owned and operated by Samsung). No subscription needed.


Gamers rejoice

Gamers who use Samsung smart TVs get cloud gaming via Samsung Gaming Hub, which was launched in select countries last year. This year, the built-in GameBar 3.0 gets MiniMap Sharing (minimap-at-a-glance on any display) and Virtual Aim Point (crosshair layer for FPS games) added into the mix. Samsung Gaming Hub is also available on Samsung Odyssey monitors too. 


Projectors get 8K resolution and multi-unit support

New to Samsung is another ultra-short-throw projector called The Premiere 8K. That’s basically the 8K resolution version of the earlier The Premiere, and the new one supports up to 150-inch projections.

The Freestyle projector now gains a feature called Smart Edge Blending, which lets users combine two The Freestyle units into a 21:9 projection with no manual adjustments required. 2023 Freestyle also gets Samsung Gaming Hub. 

The Frame by Samsung now comes in a new metal bezel variant, and also gains the option to be mounted with its optional Auto Rotating Wall Mount and Stand. This mount is also compatible with the TVs mentioned above.


AI Audio

Samsung’s 2023 soundbars and flagship TVs now use AI to remaster and balance audio output, which they call Sound Remastering. It balances voices, environmental sounds, and other audio components to ensure that they are all at the right volumes.

Besides launching flagship soundbars, Samsung is also introducing the HW-Q990C, a soundbar with 11.1.4 channels and Dolby Atmos onboarded. A new S800B soundbar coems with 3.1.2 channels.

Finally, 2023 soundbars from Samsung can tap into a Samsung TV’s Neural Processing Unit to analyse and process sound – basically offboarding the workload to the TV’s brain for even better sound quality.

Source: Samsung (newsroom)

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