Samsung's next-gen cutting-edge lifestyle TVs make their mark at CES 2022 without glare and reflections
Samsung's next-gen cutting-edge lifestyle TVs make their mark at CES 2022
Pushing MicroLED screens for homes
Unlike the Neo QLED TVs using Mini-LED backlight technology, you'll recall that Samsung is a pioneer in MicroLED displays since the debut of The Wall. At a massive 146 inches across and boasting attributes that make OLED screens so well-liked - self-lit pixel technology that can turn off individual pixels to represent true blacks - and is able to surpass them in peak brightness, plus they aren't susceptible to burn-ins as they use inorganic materials, MicroLED displays are considered to be the holy grail of TV screens - at least for now. They are however extremely expensive with a half a million-dollar price tag, making them mostly viable in B2B and advertising industries.
Smaller versions of the MicroLED displays for consumers were supposed to be out at the end of last year, but as with most business plans getting disrupted in the last couple of years, Samsung's MicroLED push for the homes hasn't really taken off other than in niche markets like in their home country. First launched as a 110-inch MicroLED TV that's not designed to be a modular panel as seen in their B2B line-up to scale TV size, Samsung was supposed to also launch smaller sizes.
At CES 2022, Samsung is doubling down to make the ultimate lifestyle TV possible for those with deep pockets and with a lot of room to boot. They will debut in three sizes - 110, 101 and 89 inches. The 2022 MicroLED screens push out up to 2,000 nits of brightness across all 25 million LEDs behind the screen and support 20-bit greyscale depth to express the finest control possible of over a million gradations of brightness and colour levels across its 4K display.
Art Mode with exclusive art featured from renowned artists transform your screen into a gallery, and when you're in a mood to kick back for a movie screening, the 2022 edition now delivers Dolby Atmos audio through top, sides and bottom channel speakers for an immersive audio multi-dimensional sound experience. Combined with Object Tracking Sound Pro (OTS Pro), the new screen delivers what Samsung calls Arena Sound.
Other leading attributes that made Samsung's MicroLED lineup a standout previously follow-through, like Multi View support with up to four different sources at 4K120, 100% DCI and Adobe RGB colour space support for lifelike colours, and 99.99% screen-to-body ratio for the ultimate bezel-less, large screen experience.
The 2022 Lifestyle TVs for reflection and glare-free views
Samsung claims that their new 2022 Lifestyle TVs deliver the most realistic art-viewing experience outside of an art museum – thanks to anti-glare, anti-reflection and anti-fingerprint properties applied to the new matte screen display of The Frame, The Serif, and The Sero. This allows you to focus on the art and not on the TV reflections from your room. As a result, the new matte display on Samsung’s 2022 Lifestyle screens received three verifications from UL (Underwriter Laboratories) for being ‘Reflection Glare Free’, ‘Discomfort Glare Free’ and ‘Disability Glare Free’. Artworks now look more realistic than just an image of the art.
The 2022 models also offer a new gallery browsing app that combines Ambient, Portrait and Art modes to one seamless viewing experience. In essence, a new unified browsing experience that makes it easier to pick the ideal canvas for your screen. Even the discoverability for new art is made easier and you will now be able to find more fine artworks.
The Sero (2022) even comes with a vertical interface at Samsung's home screen, the Smart Hub, and even a new vertically oriented Mult View feature to better complement the vertical viewing lifestyle (such as in YouTube, TikTok, mirroring, screen casting and more) in addition to the usual horizontal viewing alignment. For even more personalization, The Sero (2022) even has an optional auto-rotating wall mount and stand. Meanwhile, The Frame will come with even more bezel options and slim-fit wall mounts for all almost all 2022 Samsung TVs.
All of the updated smart TV experiences like calibration and Smart Hub aspects that we've covered on the 2022 Neo QLED TVs will also apply for these lifestyle TVs, so don't forget to read up on them here.
There's still no word yet of the exact models, pricing and local availability, but we expect more of this to be unveiled in the following days as CES 2022 unwraps.
Source: Samsung CES 2022 Newsroom