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Samsung clinches top global smartphone sales in Q3 2020

By Liu Hongzuo - on 1 Dec 2020, 12:20pm

Samsung clinches top global smartphone sales in Q3 2020

Samsung Galaxy Z Flip 5G (2020).

As smartphone sales begin to recover after two quarters of decline, Samsung emerges in the top spot for total smartphones sold in Q3 2020.

According to Gartner, Samsung's share of phones sold (at 22%) eclipses both #2 (Huawei at 14.1%) and #3 (Xiaomi at 12.1%). Fourth is Apple and its iPhones at 11.1%, displacing Apple's previous position. Oppo sits at #5 with 8.2% market share, while all other smartphones brands hold a total of 32.5% market share.

Gartner posits that the spending patterns in smartphones are due to economic uncertainties (no thanks to COVID-19) and the delays in propagating 5G connectivity across different countries around the world. Also, Gartner hazards that the minor blip in Apple's rankings has to do with the iPhone 12's delayed launch:

“The slight decrease was mainly due to Apple’s delayed shipment start of its new 2020 iPhone generation, which in previous years would always start mid/end September. This year, the launch event and shipment start began 4 weeks later than usual," said Annette Zimmermann, research vice president at Gartner.

That said, it's still a whopping 40.5 million units of iPhones sold in a quarter (the table above are in thousands). Samsung sold double the volume at 80.1 million phones.

For reference, 5.7% fewer smartphones were sold across the world when we compared Q3 2020 to Q3 last year. Also, Samsung and Huawei were figuratively tied at #1 for smartphone sales back in Q2 2020. Q2 2020 saw 72 million fewer smartphones sold than Q3 2020.

Source: Gartner