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Sales of Huawei and Samsung phones fell more than 20% in Q1

By Cookie Monster - on 3 Jun 2020, 12:00am

Sales of Huawei and Samsung phones fell more than 20% in Q1

The Samsung Galaxy S20 series.

Global smartphone sales dropped 20% in the first quarter of 2020 with Huawei, Oppo and Samsung seeing double-digit declines. This is the worst decline ever for the global smartphone market according to Gartner.

Data shared by Gartner reveals Huawei, Oppo and Samsung to have the worst performance of the top five phone vendors. Huawei's sales dropped a staggering 27.3% with only 42.5 million phones sold, and held on to the second position with 14.2% market share.

Samsung experienced 22.7% decline in global sales of its phones, but managed to maintain the top spot with 18.5% market share. Anshul Gupta, senior research analyst at Gartner, says the fall could be steeper if not for Samsung's limited presence in China and the location of its manufacturing plants outside of China.

Oppo saw a 19.1% drop in phone sales and its weak online channel is cited as the main factor. Oppo has relied on its offline distribution channels to sell phones, but the Covid-19 pandemic has forced consumers to shop online as physical stores are closed.

Apple did not see a drastic decline in its sales; it sold an estimated 40.92 million units which translated to a drop of 8.2%. Its strong online presence and production returning to near normal levels towards the end of March helped to recover some sales. 

Xiaomi is the only phone vendor to record a positive growth thanks to strong sales of Redmi devices in international markets and aggressive online channel focus.

Source: Gartner