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Riot Games just launched a new League of Legends esports brand

By Tim Augustin - on 23 Jul 2020, 10:48am

Riot Games just launched a new League of Legends esports brand

Image: Riot Games

It’s about to get a little easier to follow League of Legends matches. 

Riots Games has just revealed LoL Esports, an all-new League of Legends Esports brand. League of Legends Esports has exploded in popularity since its 2010 launch, building up 12 regional leagues across the globe. This brand will tie all those leagues together, making matches easier to follow. 

If you’re a hardcore League of Legends fan, you’d know that there are way too many matches happening around the world to keep track of at this point. This rebrand - which consists of a simple logo displaying the iconic map Summoner’s Rift and the ‘LoL Esports’ brand - will bring all of these regional teams and leagues together. 

While League of Legends esports events are most popular in four regions - China, South Korea, Europe and North America, you will likely see Riot Games highlight the smaller international events going forward. 

This will be doing this via LoL Esports’ new ‘digital channel’, LoLEsports.com, which displays information on worldwide events. LoL Esports will also launch three new video series, each exploring global League of Legends competitions in different ways. These series will cover LoL Esports events across 12 regional leagues and global events, making it easier for fans to keep track of everything going on in that space. 

The 3 new video series are:

  • Weekly Rundown - Weekly Rundown will showcase a weekly summary of competitive highlights and new developments from teams and players (Airing July 21st, then weekly).

  • The Penta - The Penta will feature five of the best plays from around the world from each week of competition (Airing July 22nd, then weekly).

  • Champ Select - Champ Select is a biweekly show, featuring a variety of guests who will advocate for standout players from their regional league (Airing July 23rd, then bi-weekly).