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Pushing boundaries with Aftershock Endgame – Aftershock PC's spanking new experiential centre

By Kelvin Leong - on 22 Feb 2022, 9:51pm

Pushing boundaries with Aftershock Endgame – Aftershock PC's spanking new experiential centre

Pushing the envelope for customer experiences with Aftershock Endgame (Image source: Aftershock)

Singapore’s premier PC builder Aftershock PC has unveiled Aftershock Endgame – a massive upgrade project of the company's headquarters that will see its facility spanning a total of 41,000 sq. ft once completed. Signalling a fresh direction for Aftershock PC as it embarks on its 10th year of operations, Aftershock Endgame’s upgrades encompass three new facilities headlining its brand new HQ: a new 7,000 sq. ft experiential centre aimed at redefining the custom PC consumer journey, an expanded 8,000 sq. ft Aftershock Service Centre, and a revamped 11,000 sq. ft production bay. Once completed, Aftershock HQ is slated to be the largest dedicated custom PC production and experiential space in Singapore.

Marcus Wee, co-founder of Aftershock said,

“As its name suggests, the Aftershock Endgame project envisions a new paradigm for PC experiences, and emphasises our ethos of driving new innovations in the local PC industry; from offering award-winning products to delivering unparalleled purchase and service experiences.”


Bringing together top partner brands such as Creative, Logitech, Razer and more (Image source: Aftershock)

Feel, touch, and understand all facets of the PC ecosystem

The new experiential centre pushes the envelope for customer experiences by allowing you to feel, touch, and truly understand all facets of the PC ecosystem as a cohesive whole. Bringing together top partner brands such as Creative, Logitech, Razer and more, it offers a first-of-its-kind integration of each element of the PC experience in a one-stop destination measuring 7,000 sq. ft. This space hopes to help you understand your options across varying price points and product categories effortlessly.

Beyond product showcases for PC peripherals and gaming furniture, the experiential centre aims to showcase how every element of your PC setup comes together and interacts. You will be able to truly experience and understand how each piece of your setup fits together, from why particular monitors must be matched with specific graphics cards, to how your desk supports day-to-day ergonomics.

You can also look forward to thematically furnished areas that range from a Work From Home oasis to a gaming sanctuary to even a fully-kitted streamer setup. A new Upgrade Bay will finally offer fans a much-anticipated service: on-demand parts upgrades for Aftershock desktops and laptops, presented at extremely competitive rates exclusive to Aftershock PC machines.


Thematically furnished Streamers Zone area with a fully-kitted streamer setup (Image source: Aftershock)

Raising the bar for local service expectations

Aftershock’s continuing commitment to customer care has led to a new, expanded service centre that now encompasses 8,000 sq. ft. The centre houses Singapore’s largest dedicated PC service team comprising a staggering total of 45 full-time staff available 6 days a week. The investment is poised to raise the bar for local service expectations through improved turnaround times for Aftershock’s Live Chat service, support functions, and repairs.

The Forge (Image source: Aftershock)

State-of-the-art custom PC production bay

Finally, capping off the slew of developments is a massively upgraded state-of-the-art custom PC production bay built to support the brand’s accelerating growth. The 11,000 sq. ft workshop will accommodate over 20 production stations, and features a new crack team of master builders dedicated to custom craftsmanship. The space offers new machinery to allow for more laser etching, CNC work and other bespoke customisations to realise truly unique, one-of-a-kind PC builds such as Aftershock’s "Bubble Tea PC."


The new Aftershock experiential centre is located at B Central, 994 Bendemeer Road, #05-07, Singapore 339943. It is open on weekdays 11:30 AM – 8 PM, Saturdays 12 PM – 6 PM, and closed on Sundays.

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