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Purchase window for AppleCare said to be extended to a year

By Cookie Monster - on 18 Aug 2020, 6:52am

Purchase window for AppleCare said to be extended to up to a year

Apple is reportedly extending the purchase window for its AppleCare warranty service from 60 days to up to a year.

In a memo which is reviewed by Bloomberg, Apple informed its staff that the extension is available for customers who pay for AppleCare+ in full or pay via installments on the Apple Card. The extension is said to be applicable only in the U.S and Canada. Users have to bring their devices to the Apple Store for the retail employee to assess before they are allowed to buy AppleCare.

This gives customers another opportunity to protect their device and have access to all the AppleCare+ benefits.

Apple CEO Tim Cook recently shared that the Covid-19 pandemic led to a decrease in demand for AppleCare warranty. With more time given to buy AppleCare, the company hopes to increase sales and boost its digital services business. 

Source: Bloomberg