Puma signs 10-year deal with Fossil to launch its own smartwatches
Puma signs 10-year deal with Fossil to launch its own smartwatches
Puma and Fossil Group have signed a 10-year global license partnership agreement for the design, development and distribution of Puma watches and smartwatches.
The partnership will see both companies collaborating on the design and manufacturing of Puma-branded watches and smartwatches. The first wave of wearables are slated to arrive next year and will be available through select department stores, specialty retailers and e-commerce channels in Fossil Group's global network.
Puma's smartwatches are likely to run on Wear OS since many brands which have partnered with Fossil Group entered the market with Wear OS. As one of the world's leading sports brands, consumers can expect Puma's smartwatches to focus on activity tracking and health tracking.
Source: Fossil Group via Wareable