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PSA: Challenger is changing its online shopping portal to www.challenger.sg

By Ken Wong - on 30 Nov 2021, 9:39pm

PSA: Challenger is changing its online shopping portal to www.challenger.sg

Say good-bye to hachi.tech.

As of 1 December 2021, one of Singapore’s favourite technology stores Challenger, is changing its online shopping portal from Hachi.tech to Challenger.sg.

Check out the Challenger.SG deals and offers in conjunction with the name change!

When we asked the company a reason for the name change, Challenger responded by saying it was done for stronger brand awareness.  

According to a company spokesperson, while Challenger members know that Hachi.tech, is owned by Challenger and is Challenger's e-commerce site, non-members may not make the association or connect Hachi.tech with Challenger.

With the transition to Challenger.sg, the company is also opening online purchases to non-members. “Hachi.tech has been around for 5 years and has always been a members-only site meaning that non-members couldn’t make any purchases. With the move to Challenger.sg, we have enabled guest check out for non-members as well,” the spokesperson added.

The ValueClub app will still be accessible to members with the company saying that they plan to enhance it in the coming year.  

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