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PSA: Challenger is changing its online shopping portal to

By Ken Wong - on 30 Nov 2021, 9:39pm

PSA: Challenger is changing its online shopping portal to

Say good-bye to

As of 1 December 2021, one of Singapore’s favourite technology stores Challenger, is changing its online shopping portal from to

Check out the Challenger.SG deals and offers in conjunction with the name change!

When we asked the company a reason for the name change, Challenger responded by saying it was done for stronger brand awareness.  

According to a company spokesperson, while Challenger members know that, is owned by Challenger and is Challenger's e-commerce site, non-members may not make the association or connect with Challenger.

With the transition to, the company is also opening online purchases to non-members. “ has been around for 5 years and has always been a members-only site meaning that non-members couldn’t make any purchases. With the move to, we have enabled guest check out for non-members as well,” the spokesperson added.

The ValueClub app will still be accessible to members with the company saying that they plan to enhance it in the coming year.  

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