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Planet of the Apps premieres later today exclusively on Apple Music

By Kenny Yeo - on 7 Jun 2017, 10:56am

Planet of the Apps premieres later today exclusively on Apple Music

Hosted by Zane Lowe and featuring advisors Jessica Alba, Gwyneth Paltrow, Gary Vaynerchuk and will.i.am, Planet of the Apps is a show that celebrates app and the business of making them.

The basic premise is simple. In the show, app developers and entrepreneurs are given 60 seconds to pitch their apps and business to the advisors. The advisors then swipe left or right to indicate their interest in their apps and business.

If the advisors like what they see, they will the developers with strategizing and monetization. And at the end of each episode, the developer will pitch to a VC in the hopes of gaining additional funding to further build and developer their app and business.

Clearly, Apple realizes the importance of apps and how they can make or break a platform and wants to turns a spotlight on them.

The first episode airs later today at 12pm exclusively on Apple Music.

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