Otter Products announces strategic investment in Brydge

Image source: PR Newswire

Otter Products, the maker of OtterBox mobile accessories, just announced a strategic investment in Brydge.

The investment will pave the way for future collaboration on new product development between the two companies. In addition, the new agreement also allows Otter Products and Brydge to leverage each other's distribution networks and facilitate future co-developed innovations via the OtterBox brand.

"Our company has always been dedicated to innovating in ways that will enable our customers to get more from their mobile technology," said Otter Products CEO Jim Parke. "Brydge has the same philosophy, and we recognize that we can tap into the strengths of each organization to be even more effective in achieving this goal, especially as all of our relationships between home, school and work are evolving."

"Brydge has always admired OtterBox. From modest roots to what is now a global brand and leader, we have always felt there is a natural synergy with our values, vision and products," said Nick Smith, Co-CEO & Founder of Brydge. "This partnership represents a huge opportunity for both brands to continue to drive growth and success in the market."

Source: PR Newsire