Oppo announces 5G APAC investment plan on back of Shenzhen announcements
Oppo announces investment plan for APAC on back of Shenzhen announcements
On the heels of the OPPO INNO DAY 2019 in Shenzhen under the theme of Create Beyond Boundaries, Oppo held its APAC Strategy Launch in Kuala Lumpur, Malaysia under the theme of “Connecting Tomorrow, Together.”
Following announcements in Shenzhen around Oppo’s intent to move beyond the smartphone market. At the event, the company showcased a variety of smart devices including smartwatches, smart headphones, 5G CPE, AR glasses along with key technological breakthroughs in areas such as flash charging, 5G, imaging and software optimisation.
Investing in 5G and AI
In Shenzhen, Tony Chen, Founder and CEO of Oppo announced that the company planned to invest RMB 50 billion (about SGD $9.66 billion) in R&D over the next three years to develop core technologies in hardware, software and system in addition to 5G/6G, AI, AR, big data and other frontier technologies.
In Malaysia, unveil its new business strategy for the 5G era to industry partners in the Asia Pacific (APAC) region. At the same time, OPPO celebrated the official opening of the APAC Hub Centre in Kuala Lumpur.
As Oppo unveiled its new business strategy for the 5G era to 300 operators and partners in the region, the company also announced that a total of 15 new carriers from the APAC market are now on board with OPPO’s “5G Landing Project” that was launched in February 2019 in Barcelona in partnership with key global operator partners. A further 15 carrier partners in the region have come on board the initiative.
Oppo has been an early advocate for 5G by announcing at Qualcomm’s 5G Summit in October that they would release a Qualcomm powered 5G enabled device before the end of the year. In December they showcased a working DSS (Dynamic Spectrum Sharing) enabled 5G smartphone (powered by a Snapdragon X55 5G -RF) through a DSS data call.
In our report, we called it “A great step towards solving the coverage concerns and ramping up 5G adoption.” As DSS technology enables carriers to leverage on the existing 4G spectrum for 5G networks and support 5G devices.
During the event in Malaysia, it was announced that Qualcomm partnered with Oppo to equip its premium flagship device of 2020 with the latest Snapdragon 865 mobile platform. To support early 5G deployment in the region, the Oppo 5G CPE T1 will be powered by Qualcomm’s Snapdragon X55 5G Modem.
Alen Wu, Vice President and President of Global Sales at Oppo said, “Oppo will continue to improve its capabilities in hardware, software and services, as well as expanding its presence in the IoT field.”
Together with what Wu said, Oppo showcased a suite of intelligent devices like the Oppo 5G CPE T1 which is a connection hub developed for the home and office to extend the high speed and low delay 5G experience to Wi-Fi network equipment. It is powered by Qualcomm’s Snapdragon X55 5G modem, supporting standalone (NSA) and non-standalone (SA) modes, dynamic spectrum sharing (DSS), and global 5G roaming.
Improving 4G coverage in Singapore
But even as smartphone manufacturers and vendors like Oppo work on releasing 5G enabled devices, the three established telcos in Singapore are working on improving the 4G experience for their customers.