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OnePlus sold nearly a million units of its flagship smartphone in 2014

By Cookie Monster - on 12 Jan 2015, 8:16pm

OnePlus sold nearly a million units of its flagship smartphone in 2014

 Image source: OnePlus

Chinese-branded smartphones are getting popular among international consumers as OnePlus recently revealed its sales numbers for 2014.

According to co-founder Carl Pei, his company sold nearly one million units of its OnePlus One flagship smartphone last year. While this pales in comparison with Xiaomi's 61.1 million sales figure in the same period, it is still impressive for a phone that was in the market for 8 months. It is also noteworthy to mention that sales hit only 500,000 units by November 2014.

If you recall, the OnePlus One was unveiled in April 2014 and was initially available only in a handful of countries. In addition, consumers who wanted to buy the phone have to receive an invite from others who had purchased it through its "invite system". As the company underestimated the demand for the phones, Pei admitted that the user experience hasn't been the best in the past year. He also defended the use of the "invite system", claiming that he wanted to manage risks.

Moving forward, Pei stated the company will focus on improving its operations and customer service. He also teased a second handset model that OnePlus is developing alongside the next generation OnePlus One smartphone.

PC World - “I think its going to be a phone catering to a different type of audience. Perhaps for those who appreciate design over specs,” Pei said.

The OnePlus One was an instant hit among consumers as it delivers flagship specs at less than half the prices of competing flagship smartphones. Priced at US$299 (16GB) and US$349 (64GB), the OnePlus One boasts cutting edge specs such as a 5.5-inch 1080p display, a Qualcomm Snapdragon 801 quad-core 2.5GHz processor, 3GB RAM, a 13-megapixel rear camera with f/2.0 and dual-LED flash, a 3,100mAh battery and 4G LTE connectivity. To find out more about the phone, do check out our review here.

Source: PC World via GSMArena

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