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OCBC successfully deployed a facial recognition system at its Holland Village branch

By Cookie Monster - on 15 Feb 2018, 12:00am

OCBC successfully deployed a facial recognition system at its Holland Village branch

NEC's Video Face Recognition Technology <br>Image source: NEC

NEC Asia Pacific and NEC Corporation today announced the successful testing and roll-out of a facial recognition system at OCBC Bank's Holland Village branch. 

Deployed since 4 December 2017, the facial recognition system uses NEC's AI Engine (NeoFace) to identify Premier Banking customers and deliver a more personalized experience. This is how the system works:

  • identify Premier Banking customers as they approach the branch without having to look at the camera
  • allows the Premier Service Manager (PSM) to promptly identify and greet customers by their preferred names, offer them their preferred drinks and magazines 
  • understand their visit records to promptly deliver services 

According to NEC Asia Pacific, NeoFace is recognized as the fastest and most accurate algorithm in the world by the National Institute of Standards and Technology in the U.S. It can be used in a diverse range of applications and scenarios such as: 

  • access control and attendance taking for staff and visitors in different areas 
  • customer authentication for transactions as 2nd factor on different channels of financial institutions 
  • tailored advertising signage and marketing material using facial recognition to understand the age and gender of patrons 

“We are pleased to work with OCBC Bank to provide this cutting-edge facial recognition solution to help improve the overall delivery of services to their valued clientele. We hope that through this co-creation we have helped OCBC Bank stay competitive in this fast-paced industry where customer experience is key. Moving ahead, we look forward to exploring more innovative and meaningful ideas to help customers digitally transform their businesses through artificial intelligence that includes biometrics and facial recognition,” said Lim Kok Quee, Managing Director and Deputy CEO (ASEAN Sub-Region) of NEC Asia Pacific.