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Nothing wants to launch a phone in the U.S to challenge the Apple iPhone

By Cookie Monster - on 6 Dec 2022, 2:02am

Nothing wants to launch a phone in the U.S to challenge the Apple iPhone

Nothing Phone (1).

Nothing has plans to enter the U.S phone market to challenge the Apple iPhone.

In an interview with CNBC, Nothing CEO Carl Pei says the company is in early discussions with American telcos about launching its phone in the U.S. Pei added that the company is not ready yet to enter the U.S market as it needs "a lot of technical support, to support all the carriers and their unique customisations that they need to make on top of Android."

Pei felt encouraged by the reception of the Nothing Ear (stick) which garnered a third of the sales from the U.S. He believes there could be significant growth if the company launches a phone in the U.S. However, Pei acknowledges the uphill task if Nothing wants to take on the iPhone. Pei states the iPhone ecosystem has a very strong lock-in with AirDrop and iMessage, and it could be a serious problem for new players in the U.S market like Nothing.

Nothing launched its first smartphone, the Phone (1) in July. The mid-range smartphone sports a custom-made Qualcomm Snapdragon 778G+, a 6.55-inch Full HD+ OLED display and a 4,500mAh battery. It is available for purchase in Singapore with prices starting from S$769.

Source: CNBC

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