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New Pride bands for Apple Watch announced, available today

By Ng Chong Seng - on 18 May 2020, 9:04pm

New Pride bands for Apple Watch announced, available today

The new Apple Watch Pride Edition Sport Band sports a distinctive vertical-stripe rainbow design. (Image: Apple.)

It’s Pride season and like clockwork Apple has announced new Pride-themed bands for the Apple Watch.

The first is the Apple Watch Pride Edition Sport Band. Made from a custom high-performance fluoroelastomer like Apple’s regular Sport Bands, this Pride Edition band features an eye-catching vertical-stripe rainbow design.

Also new this year is the Nike Pride Edition Sport Band. Predominantly white in colour, the rainbow colours peek out from this band’s compression-molded perforations (holes) instead.

The Pride Edition Nike Sport Band has the rainbow colours in the holes. (Image: Apple.)

Apple says both bands are available today from apple.com, the Apple Store app, and Apple stores. Both bands are available in 40 and 44mm sizes and each band is priced at S$69. First deliveries start May 20.

There will also be new matching Pride Watch faces that are coming soon as a part of watchOS 6.2.5 that’s currently in beta testing. (Update, May 19: watchOS 6.2.5 is now available.)


Through this effort, Apple and Nike are proud to support LGBTQ organizations doing vital advocacy and community-building worldwide, including GLSEN, PFLAG, The Trevor Project, Gender Spectrum, The National Center for Transgender Equality, and ILGA World, which brings together more than 1,500 member organizations in more than 150 countries and regions.

Source: Apple.