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Netflix will clamp down on password-sharing in Q1 2023

By Kenny Yeo - on 29 Jan 2023, 10:47am

Netflix will clamp down on password-sharing in Q1 2023

Note: This article was first published on 20 January 2023.

Netflix's The Adam Project. (Image source: Netflix)

The end of the password-sharing party is here. Late last month, it was reported that Netflix was planning to clamp down on password-sharing in early 2023. Now that time has come.

The company said during its latest earnings reports that it plans to enforce password-sharing rules "toward the end of the first quarter of 2023."

According to Netflix:

While our terms of use limit use of Netflix to a household, we recognize this is a change for members who share their account more broadly. As we roll out paid sharing, members in many countries will also have the option to pay extra if they want to share Netflix with people they don’t live with.”

Though it doesn't specify a date, reports believe that the rules could come into force sometime in April.

Netflix said that it expects some users to cancel in reaction to these new rules but was adamant that the long-term benefits of people paying for additional accounts will make it worth it.

And although Netflix has yet to specify how much more it'll cost to share passwords with users, early reports say that the extra fee could be around US$3.

In other news, Netflix also announced during its quarterly earnings that co-founder Reed Hastings will step down as co-CEO and take on the role of executive chair.

Greg Peters, Netflix's former chief operating officer, will replace him and be co-CEO alongside Ted Sarandos, who has already been serving as co-CEO.

Source: Netflix via The Verge

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