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A "more intuitive" Apple Music will be unveiled at WWDC 2016

By Cookie Monster - on 5 May 2016, 12:30am

A "more intuitive" Apple Music will be unveiled at WWDC 2016

 Image source: Apple

Apple is planning to revamp the interface of its music streaming service after mixed reviews and a recent management shake-up.

According to Bloomberg, people familiar with the matter claims that Apple is redesigning the interface of Apple Music to make it more intuitive to use. It also plans to better integrate the streaming and downloading businesses and expand its online radio service. These changes are said to be announced at WWDC 2016 in June.

In addition, Bloomberg shares some insights on what is happening in Apple. The acquisition of Beats in 2014 has led to a culture clash within the company which resulted in the departure of some key managers. Jimmy Iovine, who is tasked to lead Apple Music, reportedly carried out his own discussions with music labels and artists without knowledge of other executives.

Several Beats employees also find it hard to adapt to the new culture which they find "unnecessarily bureaucratic". The complicated leadership structure is cited as one reason why Apple Music failed to take off as expected. However, an Apple employee reportedly said that the "conflicts" within the team were intentional to get different people together to create something groundbreaking. 

Source: Bloomberg via 9to5Mac

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