Micron retires long-running Crucial Ballistix memory brand

Micron retires long-running Crucial Ballistix memory brand

Micron is retiring its legacy Crucial Ballistix memory brand, which includes the Crucial Ballistix MAX and MAX RGB product lines.

Micron is one of the three main players in the DRAM space, the other two being SK Hynix and Samsung. The company created the Crucial brand over two decades ago in 1996, and it has finally decided that it is the end of the road for one of the most established names in PC hardware.

Instead, the company will double down on the development of Micron's DDR5 client and server product roadmap, and continue to produce SSDs like the Crucial P5 Plus Gen4 PCIe NVMe SSD and Crucial X6 and X8 portable SSDs.

One interesting statement from its official press release – Micron will continue with the "expansion of the Crucial memory and storage product portfolio", which seems to suggest that this actually isn't the last we'll see of Crucial RAM.

“We remain focused on growing our NVMe and Portable SSD product categories, which both offer storage solutions for PC and console gamers," said Teresa Kelley, Vice President and General Manager at Micron Commercial Products Group.

"Additionally, Crucial JEDEC standard DDR5 memory provides mainstream gamers with DDR5-enabled computers with better high-speed performance, data transfers and bandwidth than previously available with Crucial Ballistix memory."