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Micron kills Lexar

By Ng Chong Seng - on 28 Jun 2017, 10:14am

Micron kills Lexar

This 256GB Lexar 1000x microSD UHS-II (U3) card was announced just this February. (Image source: Lexar.)

Remember Lexar, the American memory card maker? Back in the day, I used to swear by Lexar CompactFlash cards (remember those?). Anyway, those into photography may know that the company was bought over by Micron in 2006 and later merged with Crucial to form Lexar Media, which operated as a Micron subsidiary. Since then, the company continues to sell flash memory products, including CF cards, SD cards, and USB flash drives.

But good things don’t last. Today, its parent company Micron Technology has announced that it’s discontinuing the Lexar retail removable media storage business. This decision was made as part of Micron’s strategy to focus on more lucrative markets. Micron is looking to sell all or part of the Lexar business.

Micron says it’ll continue to provide support to existing customers though this transition period.

Oh, darn it!

Source: Micron.

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